Although set to maintain growth, inbound arrivals and spending in India are set to witness slowdowns in growth in 2024, partly due to the recovery of these measures to the 2019 level after the pandemic disruption. In addition, there has been growing competition for tourists from neighbouring countries such as Sri Lanka and the Maldives, which are perceived to offer more curated and luxurious travel experiences than India, along with offering better value for money destinations. Furthermore, thes

Ireland’s residents continue to increase their overall frequency of travel in 2024. Although domestic travel remains popular, the key trend in 2024 is a shift in favour of outbound departures. Immediately following the lifting of pandemic restrictions, Irish tourists considering outbound travel preferred to stay closer to home, travelling within Europe. However, the key trend in 2024 is the increasing willingness to travel beyond Europe to more dynamic destinations such as the Philippines, Indon

Inbound tourism to Croatia experiences robust growth in 2024, despite a notable increase in prices within the tourism sector. This rise in costs has brought Croatia into closer competition with destinations such as Italy and Spain. However, inbound arrivals benefit from several positive developments, including new flight connections, Croatia’s entry into the Schengen Area and Eurozone, and a resurgence of tourists from distant markets. Traditional source markets, such as Germany, Poland, Sloveni

The composition of inbound tourism has changed and does not mirror the pre-pandemic one in 2024. Inbound tourism is dominated by arrivals from neighbouring countries such as Poland, Germany and Slovakia. Tourists from these and other European countries typically come for a couple of days, mostly weekends and most stay in Prague. This is leading to lower inbound spending.

Tourism flows in Bulgaria are seeing positive trends in 2024, in both inbound and outbound terms. This demonstrates that, despite inflationary pressures and rising prices, Bulgarian consumers are still showing a strong appetite for travel.

In 2024, outbound travel demand in Slovakia remains robust, reaching pre-pandemic levels comparable to 2019. Slovak tourists continue to favour traditional holiday destinations such as Croatia, Italy, Greece, and Turkey. However, there is also growing interest in more exotic destinations, including Vietnam, the Maldives, and Zanzibar. Travel intermediaries increasingly offer year-round holiday packages to these exotic locations, supported by direct charter flights from Bratislava, leading to a m

In 2024, Germany is witnessing a remarkable surge in tourist arrivals, surpassing pre-pandemic levels for the first time since COVID-19 disrupted global travel. This milestone reflects the nation's robust recovery and its sustained appeal as a premier travel destination in Europe. Germany's successful handling of the pandemic, combined with widespread vaccination efforts, instilled confidence among international travellers. The country was able to reopen its borders relatively early, positioning

Both inbound arrivals and outbound departures are expected to increase strongly in Hungary in 2024. Hungary remains a top travel destination, and was particularly so in the summer of 2024, offering an attractive alternative for travellers seeking less crowded and more affordable options than France or Germany, which were hosting the Olympic Games and the UEFA European Championship of football, respectively. As these high-profile international sports events draw large crowds and drive up prices i

The Polish Tourist Organisation (POT) takes advantage of large events and anniversaries that can disseminate information about Poland to other countries. In 2024, such events include the 80th anniversary of the Warsaw Uprising, the 20th anniversary of Poland's presence in the European Union, Katowice – the European City of Science and the XXXIII Olympic Games in Paris. For example, Poland's 20th anniversary in the EU emphasises that, thanks to EU support, Poland has been enriched with many touri

South Africa reached a significant milestone in the recovery of its local tourism industry in 2023, with inbound arrivals showing a marked improvement. As a result of the country's strategic alignment of tourism elements - such as infrastructure, a variety of offerings, and a favourable exchange rate - the country has been able to generate positive growth, with the number of inbound arrivals set to fully recover to pre-pandemic levels over 2024. A significant proportion of international visitors

Demand for outbound travel is rising in Romania, contributing significantly to tourism flows. Indeed, 2024 is expected to see significant growth in outbound departures compared to domestic tourism, as measured in retail current value terms. This shift is primarily driven by the perceived higher quality of summer tourism options available in traditional neighbouring destinations such as Greece, Turkey, and Bulgaria. These countries often offer attractive packages at prices that are comparable to,

Both inbound arrivals and outbound departures are set to increase in Sweden in 2024. There is a booming global trend towards “coolcation” in traveling, which is positively impacting Nordic destinations such as Sweden. Because of the record high summer temperatures that are being seen in many countries, recently more and more people are looking for alternative destinations for their annual holidays – with moderate temperatures and less crowded locations than traditional destinations in the Medite

Inbound arrivals and outbound departures are both set to increase strongly in Norway in 2024. International tourism is booming in Norway due to a combination of numerous factors, including pent-up travel plans and some saved up money after the COVID-19 crisis; the weakening of the local currency, which makes a traditionally expensive country more affordable for foreigners; safety; more space and more moderate summer temperatures than overcrowded European hot sports, and the opportunity for a uni

Inbound visitor numbers are expected to reach record levels in 2024, which also marks the year inbound arrivals will exceed pre-pandemic levels. Initially after the pandemic, visits to friends and relatives (VFR) recorded the fastest recovery. However, 2024 is witnessing a major shift as other leisure inbound is now the key driver of growth, with VFR travel marginally declining. This is significant for UK tourism as other leisure travellers spend more than VFR visitors. As a destination, the UK

Tourism flows are recording strong growth in Switzerland in 2024, with a robust performance despite global economic uncertainties. European travellers continue to be a key driver of growth with stable and significant contributions to overnight stays, while the number of US guests remains at a high level with continuous rises. Although the number of Chinese tourists is still well below the pre-pandemic levels, their gradual return will contribute to the rise in overnight stays in 2024, and total

While tourism flows in Morocco have slowed in 2024, this is mainly explained by the normalisation of demand following the rapid rebound over 2022-2023 that resulted from the easing of the pandemic and the ending of associated restrictions. The numbers of inbound arrivals and outbound departures have continued to increase strongly, with both projected to grow at double-digit rates over the year as a whole. Domestic tourism also remains buoyant, still surpassing arrivals and departures in terms of

In 2024, inbound tourism flows to Turkey are set to experience strong double-digit growth in terms of trip numbers. Turkey’s geographic location attracts visitors from both Western and Eastern Europe, as well as the neighbouring Middle Eastern countries. The Turkish Lira has continued to lose value against foreign currencies in recent years reinforcing Turkey’s position as an affordable holiday destination for foreigners. The country’s rich historical heritage, natural attractions and hot weathe

In 2024, Peru witnesses a significant growth in foreign tourist arrivals, successfully overcoming the low performance of 2023, which had been heavily impacted by internal challenges. Despite this positive trend, the number of international visitors remains considerably below pre-pandemic levels. The low recovery in 2023 was largely attributable to the difficult socio-political climate in the country, particularly in the first quarter when widespread social protests led to road closures and the t

Inbound arrivals are set to see a marked fall in numbers in Israel in 2024, while outbound departures are expected to witness a slight increase. Incoming tourism saw a strong recovery in 2023, though numbers were still lower than the peak seen in 2019, immediately before the onset of the COVID-19 crisis. However, when the Israel-Hamas War broke out in October 2023, incoming tourism halted. Demand to enter the country significantly slowed, and many foreign airlines stopped flights to and from Isr

Tourism flows are still progressing in Belgium in 2024. Outbound departures from residents are still increasing and are now higher than before the COVID-19 crisis. Meanwhile, Belgium as a destination is set to see further growth in inbound arrivals in 2024, increasing numbers further beyond pre-pandemic levels. Nonetheless, Belgium continues to face challenges in retaining domestic tourists and attracting visitors from other countries. In 2024, domestic travel and visitors from neighbouring coun

Canadians are facing economic challenges in 2024 and have growing concerns about the cost of living, rising transportation expenses, the weakened Canadian dollar, and a potential loss of income or unemployment. Despite these concerns the number of domestic trips continues to rise. The number of domestic trips and domestic spending are even set to surpass pre pandemic levels in the second half of 2024. The primary motivations for domestic travel are varied, including relaxation, visiting family a

Tourism flows in Ecuador continue to recover from the pandemic in 2024. However, Ecuador has faced new security challenges in recent years due to insecurity and higher crime rates in the country. Security concerns have hampered domestic tourism to provinces where crime is perceived as more prevalent. The rise in violence and attacks reached unprecedented levels in January 2024, forcing the new government under President Daniel Noboa to declare a state of emergency for 90 days including night cur

Tourism flows in Egypt continue to rise steadily in 2024, despite regional geopolitical tensions, following several years of strong recovery from the COVID-19 pandemic. Inbound arrivals fully recovered to pre-pandemic levels in 2023 and continue to expand in 2024. Germany, Russia and Saudia Arabia are the largest source markets for Egypt’s tourism industry. Germany is on the cusp of returning to pre-pandemic levels. Tourism from Russia waned following the start of the war in Ukraine, although ar

Inbound arrivals continue to see dynamic double-digit growth in terms of number of trips in 2024, albeit numbers are unlikely to reach pre-pandemic levels. The measures taken to control the spread of COVID-19 led to a steep decline in inbound travel, but numbers have been recovering strongly since restrictions started to be eased from 2022. There are, however, various factors that are limiting a stronger recovery. A significant factor is Russia’s war in Ukraine. Shortly after Russia's invasion o