Consumers continue to be more mindful of their snack purchases - leveraging different channels, categories, and brands to find a fitting deal. And as manufacturers rise to deliver more quality affordable offerings, a great deal of market volatilities (eg tariffs, regulations) create challenges that are best tackled with long-term, positively impactful investments. A greater degree of flexibility, consumer centricity and relentless rooting in value remain crucial to sustain a path of growth.
This report comes in PPT.
Cumulative inflation over the last few years has narrowed the potential for what cash-strapped consumers are able to buy. This sustained value scrutiny is pressuring manufacturers’ ability to adapt to changing consumer perceptions of value with a range of accessible products.
As new modes to distribute and communicate products become available, brands will be tested to act flexibly. Regular SKU performance checkups, long-term assortment planning, multi-channel marketing and supply chain optimisations will be important for ensuring optimal consumption.
Health, sustainability, multiculturalism and sensory remain key value pillars. And with the expectation that consumers’ aspirations for better living conditions will remain a priority into the future, brand efforts rooted in their wellbeing are expected to outperform in the long term.
As the market encounters ongoing uncertainties, opportunities will emerge to embrace positively impactful changes. With proper structures and intentions in place, brands can bring about new realisations of consumer value and unlock growth.
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