Consumer Trends We analyse income, spending, behaviour, demographics, and household makeup. Using an established framework, we evaluate long-term megatrends and annual global consumer trends that shape industries and drive product development.

How to Segment Your Target Audience

10/3/2023
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Consumer segmentation is a powerful tool that helps you better understand and reach the right audience. But demographic or geographic traits are just the starting point.
 
In this quick video, you'll learn about two types of indicators that can improve your marketing strategies. You can also find eight types of shoppers to target in our report.
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