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Business growth doesn’t only come from chasing new markets. Sometimes, the real wins are closer than you think—right where you already compete.
Tackle the topic of market penetration in this Opportunity Minded episode. You’ll gain practical recommendations for your strategy, so you can start to evaluate your performance and explore ways to increase your market share.
- The 4 Ps of marketing and how this framework helps you defend or improve your market position
- Case study of a CPG company that wanted to grow market share
- Unexpected roadblocks that could be holding you back from gaining traction
- How to retain your spot as a market leader
Play a quick game with us (jump to 00:25:00) where you guess how much market share the top brands capture across different categories and countries.
You can also find Opportunity Minded episodes wherever you listen to your favourite podcasts.
Meet the experts
- Jonny York, head of practice – market strategy
- Filip Hoffmann-Häußler, global insight manager – home care
Keep growing with Opportunity Minded
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