Where Consumers Shop for Appliances

Delivery

This report comes in PPT.

Key Findings

Retail e-commerce continues to grow despite relaxation of restrictions

Despite life going back to normal and no more restrictions on visiting physical stores, retail e-commerce continues to grow, offering more products and brands with significant discounts. Online retailers have also been offering more perks, such as same-day delivery and easy return.

Physical retail to focus on new consumers

While store-based retailing continues to lose share to e-commerce, it remains crucial, especially for new consumers who are not familiar with the features of products. Many still value having an expert or consultant to advise and demonstrate products in-store.

One-stop shop solutions gaining interest from consumers

With the resumption of normal activity and consumers getting busier, many are looking for a one-stop shop solution rather than visiting multiple retailers. Home product specialists have an advantage as they offer everything consumers need to furnish a home.

Small appliances crucial in driving e-commerce popularity

Small appliances remain the key driver of e-commerce sales, due to their low unit prices and shorter replacement cycles. Consumers are more comfortable with the risk of products being not quite as expected, and there are new brands entering e-commerce all the time, giving more options.

Global economic situation is negatively impacting non-retail channels

High inflation and high interest rates have affected the construction and renovation process, as many consumers are postponing spending until economic conditions stabilise. This is hindering the recovery of non-retail channels to their pre-pandemic double-digit annual growth.