World Market for Professional Sports

July 2024

The sports industry continues its post-pandemic recovery in 2024, with strong attendances and significant commercial activity, especially with brands from emerging industries. Fan engagement and exposure growth remain the main goals in the industry, while the main challenge is increasingly attracting and retaining the attention of younger consumers.

EUR 1,375
Request More Information

Delivery

This report comes in PPT.

Key Findings

Innovative blending with entertainment increasingly plays a key role in fan engagement

More sports properties are turning to blended forms of sport and entertainment to spur fan engagement. To reach out to the youngest generations, this usually involves boosting the digital presence in both the videogaming and social media areas. However, older and more traditional fans are also increasingly seeing enhanced venue capabilities for a year-round experience, rather than matchday-only engagement.

Tech continues to disrupt and open opportunities, making authenticity more valued

Sport organisations continue to expand their efforts to leverage technological advances to their benefit (both on and off the pitch), improving working methods but also fan outreach and engagement through tailored and advanced content. However, as with other fields disrupted by tech and AI, authentic forms of communication with fans will become paramount to maintain close relationships between sports properties and their fans.

Event organisers focus on sustainability and inclusivity to cater to changing preferences of fans

In recent years, most sport stakeholders have been reflecting broader sustainability and inclusivity concerns in their mid-to-long-term growth strategies. These key topics are at the centre of top-flight events taking place in 2024, such as Euro 2024 and the Olympic Games, which are seen as important occasions to showcase how sports can be at the front of social stances and sustainability issues.

The value of broadcasting continues to grow, with OTT providers competing with traditional broadcasters

More over-the-top (OTT) streaming services are entering live sports broadcasting and securing the broadcasting rights for top competitions across several geographies. The increased competition for traditional broadcasters in the broadcast rights space will continue to drive up the value of broadcasting deals, potentially impacting the affordability of live sports broadcasting for consumers.

 

Scope
Main trends driving the sports industry
Sports in 2024: driving investment and retaining fan engagement amidst fears of recession
Annual overview: US and European football leagues dominate; AFL makes it into top 10
Annual overview: European football wins the lion’s share of global attention
North America remains top sports market for live attendances
NFL dominates live attendance globally, with European football/soccer leagues on its tail
Giants within the leagues propel Premier League and La Liga popularity online
Top European football teams amass stellar digital following
Finance and insurance companies lead commercial partners’ landscape
Share of foreign sponsorships increases hinting at globalization of sports
Sponsorship Valuation Model: understanding deal values in major team sports leagues
Sponsorship Valuation Model: different categories emerge as key across the two regions
Sponsorship Valuation Model: 18% of sponsorship value remains untapped
Sponsorship Valuation Model: NFL, NBA make up half of sponsorship value in North America
Sponsorship Valuation Model: premier league retains dominance in Western Europe
Sponsorship Valuation Model: apparel and footwear leads with highest sponsorship spend
Sponsorship Valuation Model: Nike and adidas come on top of other sponsoring brands
Sponsorship Valuation Model: key insights
Key trends shaping the sports industry
Sports continue to invest in their entertainment offering to keep fans engaged
AI redefining the sports industry, but authentic communication remains key
Euro 2024 and Paris Olympics look to expand borders of sustainability and inclusivity
Competition for live sports broadcast builds up with more OTT providers
Regional Club Index 2024 results: Europe and North America
Regional Club Index 2024 results: Latin America and Asia Pacific
Industry snapshot: Apparel and footwear
Industry snapshot: Finance and insurance
Industry snapshot: Airlines
Industry snapshot: technology, media, telecom (TMT)
Industry snapshot: automotive
Sports coverage 2024
Share:

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!

;