This report identifies key long-term megatrends shaping consumer behaviour in Latin America. Technological advancements and wider internet access drive digital living, offering solutions to regional challenges. Better access to financial services fuels e-commerce and s-commerce growth. Inflation and changing household dynamics are driving consumers to focus on saving time and money, while also prioritising their overall wellbeing in the face of economic and geopolitical uncertainty.

Significant shifts in US policies on tariffs, taxation, spending, regulation, migration, AI/tech, and energy are expected to impact the global economy and key industries like food and drinks, health and beauty, home and tech, travel, and automotive. Trump's policies can undermine global economic growth, affect consumer sentiment, risk higher prices, and disrupt production and distribution network. However, some opportunities will arise as the global supply chain rewires and consumers adapt.

By 2029, Asia Pacific will host 56% of the global population aged 65+, representing a trillion-dollar opportunity. This report provides a critical framework to understand, develop and address the unmet needs of this rapidly growing demographic. Leveraging Euromonitor's Inclusivity - Empowerment - Indulgence framework, companies that act now will secure future growth and maintain relevance in a shifting consumer landscape.

Digital Living, Convenience, Pursuit of Value and Sustainable Living are key megatrends in Western Europe, shaped by technological advancements, demographic changes and shifting consumer values. Demand for multifunctional products is driving brands to simplify and optimise. Despite privacy concerns, AI-driven personalisation is gaining acceptance. Value perceptions are shifting toward functionality and affordability, while sustainability continues to influence purchasing choices.

Inhalation - one of the most common modes of consumption globally - is undergoing a rapid transformation. This report assesses the significant risks for those companies who fail to address that change and the huge opportunities for those who can leverage science, technology and new substance frontiers to reimagine inhalation’s role in future societies.

GenAI is disrupting customer-brand experiences with a new era of hyper-personalisation and innovation, opening up new experiences for consumers and new revenue opportunities for brands. GenAI bridges the gap between expectation and product/service delivery taking customer satisfaction to a whole new level. Across the spectrum from retail, travel, hospitality to consumer product goods, brands are undergoing transformation in customer experience, marketing, NPD and innovation.

With the sports industry in continuous evolution, it is becoming paramount for stakeholders to understand fan behaviour and to stay ahead of the latest loyalty practices, as well as the newest technologies that can disrupt them. While emotional connection remains at the heart of loyalty in sports, the next generation of sports loyalty programmes are characterised by a wider use of tools and an increased scope of rewards to cater to a fanbase that is ever growing and changing.

This report evaluates top 100 brands' loyalty strategies and customer engagement performance in comparison to industry standards and competitors to identify growth opportunities and best practices. By expanding and improving loyalty initiatives with a variety of reward incentives and experiences, companies can generate greater value for both their business and their customers.

The sports industry continues its post-pandemic recovery in 2024, with strong attendances and significant commercial activity, especially with brands from emerging industries. Fan engagement and exposure growth remain the main goals in the industry, while the main challenge is increasingly attracting and retaining the attention of younger consumers.

This report analyses the e-commerce landscape in China, South Korea and Japan. It highlights the importance of these markets for domestic strategy and international expansion. The report showcases top retailers and focuses on consumer preferences, product expansion and seamless shopping experiences. It also examines the competitive landscape and how small brands can leverage e-commerce post-pandemic. As a leading e-commerce region, this report is vital reading for both regional and global player

New business models, channels and shopper expectations continue to change retail, redefining industry rules and relationships and disrupting the path to purchase. This content provides strategies for adapting to these shifts and offers a framework to map the future of retail. To guide the retail industry through this reinvention, Euromonitor partnered with the National Retail Federation (NRF) on an abbreviated version of this report, which was published externally.

Due to intense competition and fragmentation in the foodservice industry, many restaurant operators are focusing on customer retention strategies via loyalty programmes. The surge in delivery apps has facilitated this shift, allowing seamless integration of these programmes. These schemes offer opportunities to understand audiences better, foster communities and provide value beyond transactions, thus enhancing brand identity and loyalty through features that provide long-lasting connections.

This report examines inflation levels and drivers globally and in key countries in 2024. Global inflation is moderating, although divergence among the key economies remains. Supply chain and commodities markets disruptions remain the key risks for price stabilisation. Slower income growth also undermine consumer purchasing power, while persistent inflationary pressures encourage central banks to maintain tighter monetary policies.

In a time of uncertainty, brands must ensure that the value proposition provided by their loyalty schemes is firmly aligned with customer needs, priorities and expectations, continuously refined and adapted to withstand disruption and changing market conditions. This report explores how loyalty programmes are evolving across key industries worldwide.

Customer loyalty ecosystems are quickly becoming a popular format for loyalty programmes. Ecosystems either connect the loyalty programmes of brands within one company or the loyalty programmes of separate companies. Ecosystems offer multiple benefits, including increased customer engagement and data on customers’ shopping habits. To join an ecosystem, companies should consider which ecosystem model best complements their business model and existing loyalty scheme.

Asia Pacific is a region characterised by diverse economies, cultures and demographics. In such an environment, loyalty programmes need to be crafted to meet local consumers’ preferences. Asia Pacific is facing a turning point where it can no longer rely on volume-based growth. Added value and building brand advocates is becoming more important than ever. It is expected that reforming loyalty programmes will support retention in a region facing an economic slowdown.

This report focuses on the impact of sports betting on fan engagement, and the challenge of winning in a content rich but attention poor media landscape. By analysing weighted web traffic and app data, it provides insights into the ways sports betting companies influence consumption, contribute to revenue and permeate the wider sports content patterns, and examines the broader consequences for the sports ecosystem.

Now is the time for investment in women’s football. The rate of growth of women’s football shows the further expansion that is on the horizon while the obstacles the game still faces provide key opportunities for sponsors to get in at the ground floor of investment and serve as a catalyst for the development of the women’s game, all while reaching new consumers and bettering the perception of their company.

Customer loyalty is transforming due to changing consumer preferences, technological advances and the e-commerce boom. Reinvigorating loyalty programmes in this new digital and experience-led economy requires brands to be equipped with the right strategies and tools to secure growth, maximise customer retention, build meaningful relationships and increase user satisfaction. Weaving in tactics which encourage new sales, nurture engagement and inspire loyalty will bring more added value.

Customer loyalty in Latin America is evolving amid the evolving consumer preferences and needs. Players must embrace regional macroeconomic, social and consumer specifics to be able to withstand the increasing competition. Embracing technological innovation and emotional loyalty will help drive customer retention. 

“Fintech’s next phase” refers to the greater integration of fintech with commerce. Fintech companies are innovating to increase access to financial products and services, improve the security of payments, increase funding, and enhance the merchant and customer relationship. In this next phase of fintech adoption there has been consolidation within the industry, and a growing call for an established regulatory framework that can encourage competition and protect consumers.

This report examines inflation levels and drivers globally and in key countries. Global inflation is moderating, although volatility in the energy markets and faster consumption growth in China are among the key risks that could increase inflation. Rising prices are also undermining consumer purchasing power, while persistent inflationary pressures are encouraging central banks to tighten monetary policy.

The Asian consumer is changing. Traditional values that served the collective in terms of both society and the family are on the wane, with COVID-19 lockdowns accelerating a new focus on individualism and the self. This report explores how Asian consumers are evolving and emerging new opportunities through a deep cultural lens for manufacturers to tap into the market post-COVID. 

Major knowledge gaps have long existed when it comes Sports sponsorship valuation. This report utilizes Euromonitor’s Sponsorship Valuation Model to address this challenge, analysing top sports leagues in North America and Europe and providing precise valuations using a proprietary methodology. This enables corporate sponsors and sports properties alike to shape commercial strategy, analyse competitors and identify emerging sponsorship opportunities.