Analgesics is expected to experience a low value decline (at constant 2024 prices) towards the end of the forecast period, although overall demand for adult and paediatric analgesics is set to remain stable. As the health and wellness trend gains momentum, an increasing number of Germans will adopt a holistic and natural approach.
As with other consumer health products, Germans under economic pressure are trying to switch to value-for-money alternatives, so it is likely that they will look for more affordable options of analgesics. Online pharmacies are actively promoting their own private label offerings, which often compete directly with popular brands promoted in the media.
In consumer health, German consumers trust brands with proven efficacy and will normally make repeat purchases if the price remains affordable. For this reason, large international and even domestic manufacturers with years of experience and broad product portfolios will likely retain their lead of analgesics over the forecast period.
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Understand the latest market trends and future growth opportunities for the Analgesics industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Analgesics
Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).
See all of our definitionsThis report originates from Passport, our Analgesics research and analysis database.
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