The ageing population is set to aid sales across the forecast period, however, the ongoing decline in the birth rate will continue to limit growth for paediatric analgesics. Furthermore, many parents will choose adult products, and change the dose when giving to their children, further impacting overall sales for specific paediatric products.
Turkish consumers are showing increased confidence in the use of OTC analgesics without the advice of doctors, leading to a growing self-medication culture. Many consumers are feeling more comfortable consuming OTC analgesics to treat mild pain from headaches, migraines, cervical pain, back pain and joint discomfort.
The trend towards natural and gentle solutions, especially amongst consumers suffering from back pain, is expected to continue over the forecast period. Consumers are increasingly seeking medication based on herbal ingredients like menthol and camphor.
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Understand the latest market trends and future growth opportunities for the Analgesics industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Analgesics industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Analgesics
Analgesics cover systemic and topical pain relievers. Products which include a pain-relief ingredient in addition to another core function are excluded (e.g. a sore throat remedy which includes paracetamol is excluded from the analgesics and instead is included in pharyngeal remedies).
See all of our definitionsThis report originates from Passport, our Analgesics research and analysis database.
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