Apparel and Footwear in Indonesia

November 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Apparel and Footwear industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Childrenswear
  • Apparel and Accessories
  • Menswear
  • Womenswear
  • Jeans
  • Hosiery
  • Footwear
  • Sportswear

If you're in the Apparel and Footwear industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Apparel and Footwear in Indonesia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Apparel and Footwear in Indonesia?
  • Which are the leading brands in Indonesia?
  • How are products distributed in Indonesia?
  • How is the rise of e-commerce shaping demand?
  • What % of apparel and footwear sales are made via grocery retailers?
  • Do consumers want premium quality or fast fashion?
  • How will COVID-19 and recession impact demand?
  • How important is sustainability in Apparel and Footwear in Indonesia?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Apparel and Footwear in Indonesia

Apparel and footwear in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
Table 1 Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 2 Sales of Apparel and Footwear by Category: Value 2018-2023
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
Table 7 Distribution of Apparel and Footwear by Format: % Value 2018-2023
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2023
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Childrenswear in Indonesia

KEY DATA FINDINGS

Slower growth in childrenswear in 2023
Comfort remains an important consideration for parents, but fashion is having a greater impact, due to rise of social media
Local independent brands continue to dominate the competitive landscape
Local brands will continue to dominate sales
Social responsibility will become more of a priority
Brand collaborations will gather pace, as Blibli links up with Lee Vierra Kids to launch its own children’s swimwear collection
Table 13 Sales of Childrenswear by Category: Volume 2018-2023
Table 14 Sales of Childrenswear by Category: Value 2018-2023
Table 15 Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 16 Sales of Childrenswear by Category: % Value Growth 2018-2023
Table 17 NBO Company Shares of Childrenswear: % Value 2019-2023
Table 18 LBN Brand Shares of Childrenswear: % Value 2020-2023
Table 19 Forecast Sales of Childrenswear by Category: Volume 2023-2028
Table 20 Forecast Sales of Childrenswear by Category: Value 2023-2028
Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2023-2028
Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2023-2028

Apparel Accessories in Indonesia

KEY DATA FINDINGS

Decline in mask wearing has negative impact on sales
Hijabs cater to a variety of tastes and preferences
Pashminas are very much on-trend
Burgeoning hijab movement will help to drive growth over the forecast period
Sports hijabs will meet the needs of active Muslim women
H&M will continue as leading player in highly fragmented marketplace
Table 23 Sales of Apparel Accessories by Category: Volume 2018-2023
Table 24 Sales of Apparel Accessories by Category: Value 2018-2023
Table 25 Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
Table 26 Sales of Apparel Accessories by Category: % Value Growth 2018-2023
Table 27 NBO Company Shares of Apparel Accessories: % Value 2019-2023
Table 28 LBN Brand Shares of Apparel Accessories: % Value 2020-2023
Table 29 Forecast Sales of Apparel Accessories by Category: Volume 2023-2028
Table 30 Forecast Sales of Apparel Accessories by Category: Value 2023-2028
Table 31 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2023-2028
Table 32 Forecast Sales of Apparel Accessories by Category: % Value Growth 2023-2028

Menswear in Indonesia

KEY DATA FINDINGS

Casual-inspired designs shape the menswear industry
Local brands gain prominence, thanks to popularity of batik
Rise of digital media contributes to growing male interest in fashion
Younger generation will drive future growth in menswear
Uniqlo to continue as leading player, thanks to its innovative marketing approach
Collaborations between brands will give players access to untapped audiences
Table 33 Sales of Menswear by Category: Volume 2018-2023
Table 34 Sales of Menswear by Category: Value 2018-2023
Table 35 Sales of Menswear by Category: % Volume Growth 2018-2023
Table 36 Sales of Menswear by Category: % Value Growth 2018-2023
Table 37 NBO Company Shares of Menswear: % Value 2019-2023
Table 38 LBN Brand Shares of Menswear: % Value 2020-2023
Table 39 NBO Company Shares of Men’s Outerwear: % Value 2019-2023
Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2020-2023
Table 41 NBO Company Shares of Men’s Swimwear: % Value 2019-2023
Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2020-2023
Table 43 NBO Company Shares of Men’s Underwear: % Value 2019-2023
Table 44 LBN Brand Shares of Men’s Underwear: % Value 2020-2023
Table 45 Forecast Sales of Menswear by Category: Volume 2023-2028
Table 46 Forecast Sales of Menswear by Category: Value 2023-2028
Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2023-2028
Table 48 Forecast Sales of Menswear by Category: % Value Growth 2023-2028

Womenswear in Indonesia

KEY DATA FINDINGS

Slower growth for womenswear in 2023, as consumers remain cautious about discretionary spending
Modest wear and Korean fashion are key drivers of growth
Social media marketing remains important, especially when targeting younger consumers
Modest wear will represent a growing opportunity for womenswear businesses
Closure of TikTok Shop presents opportunities for Shopee
Uniqlo to forge ahead as local players make their mark
Table 49 Sales of Womenswear by Category: Volume 2018-2023
Table 50 Sales of Womenswear by Category: Value 2018-2023
Table 51 Sales of Womenswear by Category: % Volume Growth 2018-2023
Table 52 Sales of Womenswear by Category: % Value Growth 2018-2023
Table 53 NBO Company Shares of Womenswear: % Value 2019-2023
Table 54 LBN Brand Shares of Womenswear: % Value 2020-2023
Table 55 NBO Company Shares of Women's Nightwear: % Value 2019-2023
Table 56 LBN Brand Shares of Women's Nightwear: % Value 2020-2023
Table 57 NBO Company Shares of Women's Outerwear: % Value 2019-2023
Table 58 LBN Brand Shares of Women's Outerwear: % Value 2020-2023
Table 59 NBO Company Shares of Women’s Swimwear: % Value 2019-2023
Table 60 LBN Brand Shares of Women’s Swimwear: % Value 2020-2023
Table 61 NBO Company Shares of Women's Underwear: % Value 2019-2023
Table 62 LBN Brand Shares of Women's Underwear: % Value 2020-2023
Table 63 Forecast Sales of Womenswear by Category: Volume 2023-2028
Table 64 Forecast Sales of Womenswear by Category: Value 2023-2028
Table 65 Forecast Sales of Womenswear by Category: % Volume Growth 2023-2028
Table 66 Forecast Sales of Womenswear by Category: % Value Growth 2023-2028

Jeans in Indonesia

KEY DATA FINDINGS

Demand for lower-priced jeans declines in 2023, as consumers cut back on expenditure
Rise of planet-friendly denim
Uniqlo maintains its leadership, thanks to its broad range of products, quality image and competitive pricing
Healthy growth expected, with men’s jeans leading the way
E-commerce will see further investment
Jiniso targets young Indonesians with high-quality offerings, while MAPI shelves collaboration with Pepe Jeans
Table 67 Sales of Jeans by Category: Volume 2018-2023
Table 68 Sales of Jeans by Category: Value 2018-2023
Table 69 Sales of Jeans by Category: % Volume Growth 2018-2023
Table 70 Sales of Jeans by Category: % Value Growth 2018-2023
Table 71 Sales of Men’s Jeans by Category: Volume 2018-2023
Table 72 Sales of Men’s Jeans by Category: Value 2018-2023
Table 73 Sales of Men’s Jeans by Category: % Volume Growth 2018-2023
Table 74 Sales of Men’s Jeans by Category: % Value Growth 2018-2023
Table 75 Sales of Women’s Jeans by Category: Volume 2018-2023
Table 76 Sales of Women’s Jeans by Category: Value 2018-2023
Table 77 Sales of Women’s Jeans by Category: % Volume Growth 2018-2023
Table 78 Sales of Women’s Jeans by Category: % Value Growth 2018-2023
Table 79 NBO Company Shares of Jeans: % Value 2019-2023
Table 80 LBN Brand Shares of Jeans: % Value 2020-2023
Table 81 Forecast Sales of Jeans by Category: Volume 2023-2028
Table 82 Forecast Sales of Jeans by Category: Value 2023-2028
Table 83 Forecast Sales of Jeans by Category: % Volume Growth 2023-2028
Table 84 Forecast Sales of Jeans by Category: % Value Growth 2023-2028
Table 85 Forecast Sales of Men’s Jeans by Category: Volume 2023-2028
Table 86 Forecast Sales of Men’s Jeans by Category: Value 2023-2028
Table 87 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2023-2028
Table 88 Forecast Sales of Men’s Jeans by Category: % Value Growth 2023-2028
Table 89 Forecast Sales of Women’s Jeans by Category: Volume 2023-2028
Table 90 Forecast Sales of Women’s Jeans by Category: Value 2023-2028
Table 91 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2023-2028
Table 92 Forecast Sales of Women’s Jeans by Category: % Value Growth 2023-2028

Hosiery in Indonesia

KEY DATA FINDINGS

Limited growth in 2023, despite growing athleisure trend
Increasing usage of hosiery with health benefits
Competitive landscape remains highly fragmented, with little brand loyalty
Slow recovery, expected, due to consumer preference for lightweight footwear
Non-sheer hosiery to remain biggest attraction
Local brands to gain prominence in performance socks
Table 93 Sales of Hosiery by Category: Volume 2018-2023
Table 94 Sales of Hosiery by Category: Value 2018-2023
Table 95 Sales of Hosiery by Category: % Volume Growth 2018-2023
Table 96 Sales of Hosiery by Category: % Value Growth 2018-2023
Table 97 NBO Company Shares of Hosiery: % Value 2019-2023
Table 98 LBN Brand Shares of Hosiery: % Value 2020-2023
Table 99 Forecast Sales of Hosiery by Category: Volume 2023-2028
Table 100 Forecast Sales of Hosiery by Category: Value 2023-2028
Table 101 Forecast Sales of Hosiery by Category: % Volume Growth 2023-2028
Table 102 Forecast Sales of Hosiery by Category: % Value Growth 2023-2028

Footwear in Indonesia

KEY DATA FINDINGS

Lower ticket items gain momentum
Social media marketing gathers pace
Local brands enjoy rising interest while sportswear brands continue to grow
Healthy growth expected, with casual styles leading the way
Domestic players face ongoing challenges
MAPA partners with Aldo International Group to manage 21 stores in Indonesia
Table 103 Sales of Footwear by Category: Volume 2018-2023
Table 104 Sales of Footwear by Category: Value 2018-2023
Table 105 Sales of Footwear by Category: % Volume Growth 2018-2023
Table 106 Sales of Footwear by Category: % Value Growth 2018-2023
Table 107 NBO Company Shares of Footwear: % Value 2019-2023
Table 108 LBN Brand Shares of Footwear: % Value 2020-2023
Table 109 Distribution of Footwear by Format: % Value 2018-2023
Table 110 Forecast Sales of Footwear by Category: Volume 2023-2028
Table 111 Forecast Sales of Footwear by Category: Value 2023-2028
Table 112 Forecast Sales of Footwear by Category: % Volume Growth 2023-2028
Table 113 Forecast Sales of Footwear by Category: % Value Growth 2023-2028

Sportswear in Indonesia

KEY DATA FINDINGS

Modest sportswear enters the mainstream
Yoga and Pilates fuel growth in women’s activewear
Sports footwear sees sales boosted by adoption of casual office dress codes
Continuation of athleisure trend will contribute to healthy growth
Growing number of brands will look to penetrate modest sportswear
Adidas’ new concept store promises to become a key fashion destination
Table 114 Sales of Sportswear by Category: Value 2018-2023
Table 115 Sales of Sportswear by Category: % Value Growth 2018-2023
Table 116 NBO Company Shares of Sportswear: % Value 2019-2023
Table 117 LBN Brand Shares of Sportswear: % Value 2020-2023
Table 118 Distribution of Sportswear by Format: % Value 2018-2023
Table 119 Forecast Sales of Sportswear by Category: Value 2023-2028
Table 120 Forecast Sales of Sportswear by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Apparel and Footwear

      • Baby and Toddler Wear
      • Boys' Apparel
      • Girls' Apparel
      • Belts
      • Gloves
      • Hats/Caps
      • Scarves
      • Ties
      • Other Apparel Accessories
        • Men's Nightwear
            • Economy Men's Jeans
            • Standard Men's Jeans
            • Premium Men's Jeans
            • Super Premium Men's Jeans
            • Men's Jackets and Coats
            • Men's Jumpers
            • Men's Shirts
            • Men's Shorts and Trousers
            • Men's Suits
            • Men's Tops
            • Other Men's Outerwear
        • Men's Swimwear
        • Men's Underwear
        • Women's Nightwear
            • Economy Women's Jeans
            • Standard Women's Jeans
            • Premium Women's Jeans
            • Super Premium Women's Jeans
            • Women's Dresses
            • Women's Jackets and Coats
            • Women's Jumpers
            • Women's Leggings
            • Women's Shirts and Blouses
            • Women's Shorts and Trousers
            • Women's Skirts
            • Women's Suits
            • Women's Tops
            • Other Women's Outerwear
        • Women's Swimwear
        • Women's Underwear
      • Nightwear
          • Economy Jeans
          • Standard Jeans
          • Premium Jeans
          • Super Premium Jeans
          • Dresses
          • Jackets and Coats
          • Jumpers
          • Leggings
          • Shirts and Blouses
          • Shorts and Trousers
          • Skirts
          • Suits
          • Tops
          • Other Outerwear
      • Swimwear
      • Underwear
      • Sheer Hosiery
      • Non-Sheer Hosiery
    • Children's Footwear
    • Men's Footwear
    • Women's Footwear
      • Performance Apparel
      • Outdoor Apparel
      • Sports-inspired Apparel
      • Performance Footwear
      • Outdoor Footwear
      • Sports-inspired Footwear

Apparel and Footwear

Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.

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This report originates from Passport, our Apparel and Footwear research and analysis database.

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