Apparel and Footwear in South Africa

Name: Apparel and Footwear in South Africa
Brand: Euromonitor International
Price: 2275 EUR

November 2023

EUR 2,275

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Overview:

Understand the latest market trends and future growth opportunities for the Apparel and Footwear industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

Childrenswear
Apparel and Accessories
Menswear
Womenswear
Jeans
Hosiery
Footwear
Sportswear

If you're in the Apparel and Footwear industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Apparel and Footwear in South Africa report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country

This report answers:

What is the market size of Apparel and Footwear in South Africa?
Which are the leading brands in South Africa?
How are products distributed in South Africa?
How is the rise of e-commerce shaping demand?
What % of apparel and footwear sales are made via grocery retailers?
Do consumers want premium quality or fast fashion?
How will COVID-19 and recession impact demand?
How important is sustainability in Apparel and Footwear in South Africa?
Where is future growth expected to be most dynamic?

Download Table of Contents

Apparel and Footwear in South Africa

EXECUTIVE SUMMARY

Apparel and footwear in 2023: The big picture

2023 key trends

Competitive landscape

Retailing developments

What next for apparel and footwear?

MARKET DATA

Table 1 Sales of Apparel and Footwear by Category: Volume 2018-2023

Table 2 Sales of Apparel and Footwear by Category: Value 2018-2023

Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023

Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

Table 5 NBO Company Shares of Apparel and Footwear: % Value 2019-2023

Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023

Table 7 Distribution of Apparel and Footwear by Format: % Value 2018-2023

Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2023

Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028

Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028

Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028

Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

Childrenswear in South Africa

KEY DATA FINDINGS

2023 DEVELOPMENTS

Consumers seek value for money from childrenswear

Parents increasingly choose to purchase their children’s clothing from Shein

Licensed childrenswear remains popular in South Africa

PROSPECTS AND OPPORTUNITIES

Affordability and sustainability drive sales of second-hand childrenswear

More affluent parents seek high-value sustainable clothing for their children

Economic pressures encourage sharing of childrenswear among families and friends, placing pressure on new purchases

CATEGORY DATA

Table 13 Sales of Childrenswear by Category: Volume 2018-2023

Table 14 Sales of Childrenswear by Category: Value 2018-2023

Table 15 Sales of Childrenswear by Category: % Volume Growth 2018-2023

Table 16 Sales of Childrenswear by Category: % Value Growth 2018-2023

Table 17 NBO Company Shares of Childrenswear: % Value 2019-2023

Table 18 LBN Brand Shares of Childrenswear: % Value 2020-2023

Table 19 Forecast Sales of Childrenswear by Category: Volume 2023-2028

Table 20 Forecast Sales of Childrenswear by Category: Value 2023-2028

Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2023-2028

Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2023-2028

Apparel Accessories in South Africa

KEY DATA FINDINGS

2023 DEVELOPMENTS

Apparel accessories perceived as non-essential for many South Africans

Accessories such as scarves, hats and gloves are mostly seasonal purchases

Price-sensitive consumers tend to only buy apparel accessories on promotion

PROSPECTS AND OPPORTUNITIES

Apparel accessories struggle to adapt fast enough to meet current fashion trends

Consumers increasingly seek fashionable statement pieces from apparel accessories

Retail offline is key destination for consumers of apparel accessories

CATEGORY DATA

Table 23 Sales of Apparel Accessories by Category: Volume 2018-2023

Table 24 Sales of Apparel Accessories by Category: Value 2018-2023

Table 25 Sales of Apparel Accessories by Category: % Volume Growth 2018-2023

Table 26 Sales of Apparel Accessories by Category: % Value Growth 2018-2023

Table 27 NBO Company Shares of Apparel Accessories: % Value 2019-2023

Table 28 LBN Brand Shares of Apparel Accessories: % Value 2020-2023

Table 29 Forecast Sales of Apparel Accessories by Category: Volume 2023-2028

Table 30 Forecast Sales of Apparel Accessories by Category: Value 2023-2028

Table 31 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2023-2028

Table 32 Forecast Sales of Apparel Accessories by Category: % Value Growth 2023-2028

Menswear in South Africa

KEY DATA FINDINGS

2023 DEVELOPMENTS

Men’s formal wear experiences further declines amid casual wear trends

Many local consumers seek value for money when choosing menswear

Conscious consumers demand more sustainable menswear options

PROSPECTS AND OPPORTUNITIES

Greater willingness to invest in staple wardrobe items that offer longevity

Casual wear will remain predominant style in terms of menswear

Consumers will continue to make impulse purchases

CATEGORY DATA

Table 33 Sales of Menswear by Category: Volume 2018-2023

Table 34 Sales of Menswear by Category: Value 2018-2023

Table 35 Sales of Menswear by Category: % Volume Growth 2018-2023

Table 36 Sales of Menswear by Category: % Value Growth 2018-2023

Table 37 NBO Company Shares of Menswear: % Value 2019-2023

Table 38 LBN Brand Shares of Menswear: % Value 2020-2023

Table 39 NBO Company Shares of Men’s Nightwear: % Value 2019-2023

Table 40 LBN Brand Shares of Men’s Nightwear: % Value 2020-2023

Table 41 NBO Company Shares of Men’s Outerwear: % Value 2019-2023

Table 42 LBN Brand Shares of Men’s Outerwear: % Value 2020-2023

Table 43 NBO Company Shares of Men’s Swimwear: % Value 2019-2023

Table 44 LBN Brand Shares of Men’s Swimwear: % Value 2020-2023

Table 45 NBO Company Shares of Men’s Underwear: % Value 2019-2023

Table 46 LBN Brand Shares of Men’s Underwear: % Value 2020-2023

Table 47 Forecast Sales of Menswear by Category: Volume 2023-2028

Table 48 Forecast Sales of Menswear by Category: Value 2023-2028

Table 49 Forecast Sales of Menswear by Category: % Volume Growth 2023-2028

Table 50 Forecast Sales of Menswear by Category: % Value Growth 2023-2028

Womenswear in South Africa

KEY DATA FINDINGS

2023 DEVELOPMENTS

Womenswear benefits from release of Barbie film in South Africa

Shein poses threat to local apparel and footwear players

Consumers continue to seek value for money options in womenswear

PROSPECTS AND OPPORTUNITIES

Impulse purchases of womenswear driven by seasonal sales, discounts and promotions

South Africans seek inclusive sizing for their womenswear

Sustainability will remain a key concern in terms of womenswear production

CATEGORY DATA

Table 51 Sales of Womenswear by Category: Volume 2018-2023

Table 52 Sales of Womenswear by Category: Value 2018-2023

Table 53 Sales of Womenswear by Category: % Volume Growth 2018-2023

Table 54 Sales of Womenswear by Category: % Value Growth 2018-2023

Table 55 NBO Company Shares of Womenswear: % Value 2019-2023

Table 56 LBN Brand Shares of Womenswear: % Value 2020-2023

Table 57 NBO Company Shares of Women's Nightwear: % Value 2019-2023

Table 58 LBN Brand Shares of Women's Nightwear: % Value 2020-2023

Table 59 NBO Company Shares of Women's Outerwear: % Value 2019-2023

Table 60 LBN Brand Shares of Women's Outerwear: % Value 2020-2023

Table 61 NBO Company Shares of Women’s Swimwear: % Value 2019-2023

Table 62 LBN Brand Shares of Women’s Swimwear: % Value 2020-2023

Table 63 NBO Company Shares of Women's Underwear: % Value 2019-2023

Table 64 LBN Brand Shares of Women's Underwear: % Value 2020-2023

Table 65 Forecast Sales of Womenswear by Category: Volume 2023-2028

Table 66 Forecast Sales of Womenswear by Category: Value 2023-2028

Table 67 Forecast Sales of Womenswear by Category: % Volume Growth 2023-2028

Table 68 Forecast Sales of Womenswear by Category: % Value Growth 2023-2028

Jeans in South Africa

KEY DATA FINDINGS

2023 DEVELOPMENTS

South Africans trade down to more affordable jeans during inflationary period

Shein poses a threat to local producers of jeans

More affluent consumers continue to drive demand for premium jeans

PROSPECTS AND OPPORTUNITIES

Increasing demand for inclusive jeans among women in South Africa

Rising concerns among eco-conscious consumers over the use of denim for jeans

Second-hand market to remain attractive for some jeans consumers

CATEGORY DATA

Table 69 Sales of Jeans by Category: Volume 2018-2023

Table 70 Sales of Jeans by Category: Value 2018-2023

Table 71 Sales of Jeans by Category: % Volume Growth 2018-2023

Table 72 Sales of Jeans by Category: % Value Growth 2018-2023

Table 73 Sales of Men’s Jeans by Category: Volume 2018-2023

Table 74 Sales of Men’s Jeans by Category: Value 2018-2023

Table 75 Sales of Men’s Jeans by Category: % Volume Growth 2018-2023

Table 76 Sales of Men’s Jeans by Category: % Value Growth 2018-2023

Table 77 Sales of Women’s Jeans by Category: Volume 2018-2023

Table 78 Sales of Women’s Jeans by Category: Value 2018-2023

Table 79 Sales of Women’s Jeans by Category: % Volume Growth 2018-2023

Table 80 Sales of Women’s Jeans by Category: % Value Growth 2018-2023

Table 81 NBO Company Shares of Jeans: % Value 2019-2023

Table 82 LBN Brand Shares of Jeans: % Value 2020-2023

Table 83 Forecast Sales of Jeans by Category: Volume 2023-2028

Table 84 Forecast Sales of Jeans by Category: Value 2023-2028

Table 85 Forecast Sales of Jeans by Category: % Volume Growth 2023-2028

Table 86 Forecast Sales of Jeans by Category: % Value Growth 2023-2028

Table 87 Forecast Sales of Men’s Jeans by Category: Volume 2023-2028

Table 88 Forecast Sales of Men’s Jeans by Category: Value 2023-2028

Table 89 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2023-2028

Table 90 Forecast Sales of Men’s Jeans by Category: % Value Growth 2023-2028

Table 91 Forecast Sales of Women’s Jeans by Category: Volume 2023-2028

Table 92 Forecast Sales of Women’s Jeans by Category: Value 2023-2028

Table 93 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2023-2028

Table 94 Forecast Sales of Women’s Jeans by Category: % Value Growth 2023-2028

Hosiery in South Africa

KEY DATA FINDINGS

2023 DEVELOPMENTS

Hosiery remains a small and declining category in South Africa

Opaque tights are predominantly worn by school girls in South Africa

Hosiery is driven solely by affordability

PROSPECTS AND OPPORTUNITIES

Importing from e-commerce platforms such as Shein poses a threat to local hosiery

Consumers of hosiery tend to search for more durable options

The shift in work attire increasingly impacts hosiery in South Africa

CATEGORY DATA

Table 95 Sales of Hosiery by Category: Volume 2018-2023

Table 96 Sales of Hosiery by Category: Value 2018-2023

Table 97 Sales of Hosiery by Category: % Volume Growth 2018-2023

Table 98 Sales of Hosiery by Category: % Value Growth 2018-2023

Table 99 NBO Company Shares of Hosiery: % Value 2019-2023

Table 100 LBN Brand Shares of Hosiery: % Value 2020-2023

Table 101 Forecast Sales of Hosiery by Category: Volume 2023-2028

Table 102 Forecast Sales of Hosiery by Category: Value 2023-2028

Table 103 Forecast Sales of Hosiery by Category: % Volume Growth 2023-2028

Table 104 Forecast Sales of Hosiery by Category: % Value Growth 2023-2028

Footwear in South Africa

KEY DATA FINDINGS

2023 DEVELOPMENTS

Many South Africans remain price sensitive, hindering stronger volume growth

Brand loyalty for brands such as adidas and Nike in South Africa

Sports footwear remains popular as consumers maintain fitness and health goals

PROSPECTS AND OPPORTUNITIES

Illegal imports of branded footwear remain prevalent in South Africa

Price-sensitive consumers focus on promotional sales for footwear purchases

Retail offline continues to dominate distribution of footwear

CATEGORY DATA

Table 105 Sales of Footwear by Category: Volume 2018-2023

Table 106 Sales of Footwear by Category: Value 2018-2023

Table 107 Sales of Footwear by Category: % Volume Growth 2018-2023

Table 108 Sales of Footwear by Category: % Value Growth 2018-2023

Table 109 NBO Company Shares of Footwear: % Value 2019-2023

Table 110 LBN Brand Shares of Footwear: % Value 2020-2023

Table 111 Distribution of Footwear by Format: % Value 2018-2023

Table 112 Forecast Sales of Footwear by Category: Volume 2023-2028

Table 113 Forecast Sales of Footwear by Category: Value 2023-2028

Table 114 Forecast Sales of Footwear by Category: % Volume Growth 2023-2028

Table 115 Forecast Sales of Footwear by Category: % Value Growth 2023-2028

Sportswear in South Africa

KEY DATA FINDINGS

2023 DEVELOPMENTS

Sportwear remains a resilient category in South Africa

Consumers’ changing wardrobes contribute to overall growth of sportswear

Greater brand loyalty in terms of sportswear among local consumers

PROSPECTS AND OPPORTUNITIES

Casual wear trends in South Africa to further benefit sportswear

Limited editions and sportswear collaborations can potentially increase value growth

adidas launches a personal technological in-store experience

CATEGORY DATA

Table 116 Sales of Sportswear by Category: Value 2018-2023

Table 117 Sales of Sportswear by Category: % Value Growth 2018-2023

Table 118 NBO Company Shares of Sportswear: % Value 2019-2023

Table 119 LBN Brand Shares of Sportswear: % Value 2020-2023

Table 120 Distribution of Sportswear by Format: % Value 2018-2023

Table 121 Forecast Sales of Sportswear by Category: Value 2023-2028

Table 122 Forecast Sales of Sportswear by Category: % Value Growth 2023-2028

The following categories and subcategories are included:

Apparel and Footwear

- - Baby and Toddler Wear
  - Boys' Apparel
  - Girls' Apparel
- - Belts
  - Gloves
  - Hats/Caps
  - Scarves
  - Ties
  - Other Apparel Accessories
- - - Men's Nightwear
    - - Economy Men's Jeans
        
        Standard Men's Jeans
        
        Premium Men's Jeans
        
        Super Premium Men's Jeans
      - Men's Jackets and Coats
        
        Men's Jumpers
        
        Men's Shirts
        
        Men's Shorts and Trousers
        
        Men's Suits
        
        Men's Tops
        
        Other Men's Outerwear
    - Men's Swimwear
    - Men's Underwear
  - - Women's Nightwear
    - - Economy Women's Jeans
        
        Standard Women's Jeans
        
        Premium Women's Jeans
        
        Super Premium Women's Jeans
      - Women's Dresses
        
        Women's Jackets and Coats
        
        Women's Jumpers
        
        Women's Leggings
        
        Women's Shirts and Blouses
        
        Women's Shorts and Trousers
        
        Women's Skirts
        
        Women's Suits
        
        Women's Tops
        
        Other Women's Outerwear
    - Women's Swimwear
    - Women's Underwear
- - Nightwear
  - - - Economy Jeans
      - Standard Jeans
      - Premium Jeans
      - Super Premium Jeans
    - - Dresses
      - Jackets and Coats
      - Jumpers
      - Leggings
      - Shirts and Blouses
      - Shorts and Trousers
      - Skirts
      - Suits
      - Tops
      - Other Outerwear
  - Swimwear
  - Underwear
- - Sheer Hosiery
  - Non-Sheer Hosiery
- Children's Footwear
- Men's Footwear
- Women's Footwear
- - Performance Apparel
  - Outdoor Apparel
  - Sports-inspired Apparel
- - Performance Footwear
  - Outdoor Footwear
  - Sports-inspired Footwear

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Apparel and Footwear

Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.

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Apparel and Footwear in South Africa

Apparel and footwear in 2023: The big picture

2023 key trends

Competitive landscape

Retailing developments

What next for apparel and footwear?

Overview:

The Apparel and Footwear in South Africa report includes:

This report answers:

Apparel and Footwear in South Africa

Apparel and footwear in 2023: The big picture

2023 key trends

Competitive landscape

Retailing developments

What next for apparel and footwear?

DISCLAIMER

Childrenswear in South Africa

KEY DATA FINDINGS

Consumers seek value for money from childrenswear

Parents increasingly choose to purchase their children’s clothing from Shein

Licensed childrenswear remains popular in South Africa

Affordability and sustainability drive sales of second-hand childrenswear

More affluent parents seek high-value sustainable clothing for their children

Economic pressures encourage sharing of childrenswear among families and friends, placing pressure on new purchases

Apparel Accessories in South Africa

KEY DATA FINDINGS

Apparel accessories perceived as non-essential for many South Africans

Accessories such as scarves, hats and gloves are mostly seasonal purchases

Price-sensitive consumers tend to only buy apparel accessories on promotion

Apparel accessories struggle to adapt fast enough to meet current fashion trends

Consumers increasingly seek fashionable statement pieces from apparel accessories

Retail offline is key destination for consumers of apparel accessories

Menswear in South Africa

KEY DATA FINDINGS

Men’s formal wear experiences further declines amid casual wear trends

Many local consumers seek value for money when choosing menswear

Conscious consumers demand more sustainable menswear options

Greater willingness to invest in staple wardrobe items that offer longevity

Casual wear will remain predominant style in terms of menswear

Consumers will continue to make impulse purchases

Womenswear in South Africa

KEY DATA FINDINGS

Womenswear benefits from release of Barbie film in South Africa

Shein poses threat to local apparel and footwear players

Consumers continue to seek value for money options in womenswear

Impulse purchases of womenswear driven by seasonal sales, discounts and promotions

South Africans seek inclusive sizing for their womenswear

Sustainability will remain a key concern in terms of womenswear production

Jeans in South Africa

KEY DATA FINDINGS

South Africans trade down to more affordable jeans during inflationary period

Shein poses a threat to local producers of jeans

More affluent consumers continue to drive demand for premium jeans

Increasing demand for inclusive jeans among women in South Africa

Rising concerns among eco-conscious consumers over the use of denim for jeans

Second-hand market to remain attractive for some jeans consumers

Hosiery in South Africa

KEY DATA FINDINGS

Hosiery remains a small and declining category in South Africa

Opaque tights are predominantly worn by school girls in South Africa

Hosiery is driven solely by affordability

Importing from e-commerce platforms such as Shein poses a threat to local hosiery

Consumers of hosiery tend to search for more durable options

The shift in work attire increasingly impacts hosiery in South Africa

Footwear in South Africa

KEY DATA FINDINGS

Many South Africans remain price sensitive, hindering stronger volume growth

Brand loyalty for brands such as adidas and Nike in South Africa

Sports footwear remains popular as consumers maintain fitness and health goals

Illegal imports of branded footwear remain prevalent in South Africa

Price-sensitive consumers focus on promotional sales for footwear purchases

Retail offline continues to dominate distribution of footwear

Sportswear in South Africa

KEY DATA FINDINGS

Sportwear remains a resilient category in South Africa

Consumers’ changing wardrobes contribute to overall growth of sportswear

Greater brand loyalty in terms of sportswear among local consumers

Casual wear trends in South Africa to further benefit sportswear