The first 100 days of a US presidency typically set the tone for the future administration.
President Trump’s second term has started with chaos and uncertainty – a global trade war, financial market turmoil, an increased risk of recession, federal government and threats of mass deportation.
We present a summary of Euromonitor’s analysis published since Trump’s re-election, reflecting the uncertainty and rapid policy shifts at the time. You should also bookmark our Trump’s policies hub for insights that help you understand the implications and navigate these challenges.
Despite the turbulence, agile businesses can still find opportunities, as global supply chains and consumer behaviour evolve.
How Trump’s Economic Policies Affect Industries and Consumer Markets
Significant shifts in US policies on tariffs, taxation, spending, regulation, migration, AI/tech and energy are expected to impact the global economy and key industries like food and drinks, health and beauty, home and tech, travel and automotive. Trump’s policies could undermine global economic growth, affect consumer sentiment, lead to higher prices, and disrupt production and distribution networks.
Trump’s Policy Swings Threaten Higher Costs and Labour Shortages in US Consumer Foodservice
US consumer foodservice relies on undocumented workers and imported food. This makes it particularly vulnerable to Trump’s promise to expel record numbers of immigrants and impose tariffs on US allies. Undocumented labour feeds the US: “from farm” – particularly in the meat processing and produce picking industries, where an estimated half to three quarters of all workers are undocumented – “to table”, where it is estimated that 12% of all undocumented migrants work in staff kitchens and front-of-house roles.
Trump Impact: Asia Pacific to See New Trade and Investment Dynamics
With US President Donald Trump’s second term officially beginning in January 2025, momentum is building around significant changes to US trade policy, specifically around higher tariffs and restrictions aimed at reducing the US’s trade deficits. The Asia Pacific (APAC) region is highly susceptible to this, as markets like China featured among the top three exporters to the US in 2024.
Navigating New Trade Landscape: The Impact of US Trade Tariffs on Key Industries
Changes in US trade policy impact a broad range of trade partners and goods, and add more uncertainty to the global economy. US importers have limited trade diversification potential, with higher trade tariffs leading to greater inflationary pressures. Retaliatory tariffs would also hurt US exporters, especially in the commodity and automotive industries.
Global Economic Forecasts: Q1 2025
The global economy is set for steady but modest growth in 2025, driven by moderating inflation, lower interest rates, and solid domestic demand and investment in emerging and developing markets. However, rising risks from trade protectionism and geopolitical tensions make the outlook very fragile. Global businesses will need to adapt their operations and supply chains to navigate potential policy and economic shifts in the year ahead.
Economies and Consumers in 2025: Key Trends to Watch
In 2025, geopolitics, potential policy changes from the US and demographic shifts will be the three key drivers shaping the global economic and consumer landscape. Economies, businesses and consumers will face both challenges and opportunities arising from sluggish economic and income growth, increasing trade protectionism and tariff risks, regulatory pressure, consumer cautiousness, and the growing influence of the 65+ age group.
Trump’s Protectionism Prompts Strategic Pivot of Chinese Automotive Manufacturers
The re-election of Donald Trump poses fresh challenges for Chinese automotive manufacturers, as proposed steep tariffs on Chinese electric vehicles (EVs) and parts – in addition to the 100% tariff on EVs and 25% tariff on lithium-ion EV batteries put in place by the Biden administration in 2024 – are set to further disrupt EV supply chains. This necessitates strategic pivots by Chinese automakers that will reshape the industry.
Exploring US Trade Evolution in Five Charts
China is losing its position as the largest supplier of manufactured goods to the US market, with Mexico and other Asian countries emerging as alternative suppliers. Mexico, India, Vietnam and Thailand are becoming more important in the US trade structure, particularly in the industrial sectors producing critical goods, such as electronic components.
Economic outlook for 2025: Global forecasts and insights
Watch our webinar for trends, forecasts and insights on the global economy in 2025. What is the economic outlook for 2025? And how will current projections impact consumer spending power or business opportunities?
Trump’s Renewed Presidency: Effects on Economy, Inflation, Trade and Emerging Market
Potential policy changes under a renewed Trump presidency could have far-reaching effects on the US and global economies. Proposed tax cuts may deliver short-term boosts to investment and income in the US but risk creating medium- and long-term challenges. Immigration and trade policy shifts are likely to drive higher inflationary pressures domestically and globally, while increased tariffs could disrupt global trade and accelerate efforts by companies to de-risk supply chains.
