In 2023, Germany’s consumer lending landscape was characterised by a complex interplay of economic challenges and consumer behaviour. While the market was recovering from the COVID-19 pandemic, it faced headwinds from ongoing geopolitical tensions and inflationary pressures.
The European Central Bank (ECB) continued its tight monetary policy into 2023, with multiple interest rate rises aimed at curbing inflation. This has had a direct bearing on consumer credit conditions in Germany.
Mortgages experienced moderate growth in Germany in 2023. The ongoing geopolitical tensions and economic uncertainties have made both consumers and banks more cautious.
The “buy now, pay later” (BNPL) model has become a significant disruptor in Germany’s consumer lending market. Fintech companies have streamlined the BNPL process, making it more accessible and attractive, especially to younger generations who are less inclined to use traditional credit cards.
Looking forward, the consumer lending market in Germany is predicted to navigate through a challenging economic landscape. Rising inflation, geopolitical uncertainties and higher interest rates are likely to dampen consumer confidence and reduce disposable incomes.
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Understand the latest market trends and future growth opportunities for the Consumer Lending industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Consumer Lending
Aggregate of Consumer Credit and Mortgages/Housing. Gross Lending: The total value of loans advanced by institutions in a given year; data refers to single year only. Outstanding Balance: The collective amount owed by borrowers at the end of a given year; data refers to the cumulative impact of debt.
See All of Our DefinitionsThis report originates from Passport, our Consumer Lending research and analysis database.
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