The planned EU Consumer Credit Directive introduces significant regulatory changes for lenders, specifically addressing previously unregulated areas such as small loans under EUR200 and Buy Now Pay Later (BNPL) products. One of the most notable developments is the mandatory creditworthiness assessment for these types of loans.
An emerging opportunity for households is in the green energy sector. With growing awareness of energy efficiency and the need for sustainable solutions, an increasing number of German households are expected to borrow to finance renewable energy projects, such as installing solar panels or energy-efficient home appliances.
Mortgages/housing has been significantly impacted by rising construction costs and economic conditions. Since 2021, construction material and energy prices have surged, leading to higher housing costs.
The Buy Now Pay Later (BNPL) trend has significantly reshaped the landscape of consumer credit in Germany, particularly in the segment of small loans under EUR1,000. These services, primarily offered by fintech companies and payment providers in the online retail sector, have become a popular alternative to traditional credit options.
There are expectations that interest rate cuts, which have already begun in Germany, will continue into 2025. This could make borrowing more attractive.
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Understand the latest market trends and future growth opportunities for the Consumer Lending industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Consumer Lending industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Consumer Lending
Aggregate of Consumer Credit and Mortgages/Housing. Gross Lending: The total value of loans advanced by institutions in a given year; data refers to single year only. Outstanding Balance: The collective amount owed by borrowers at the end of a given year; data refers to the cumulative impact of debt.
See all of our definitionsThis report originates from Passport, our Consumer Lending research and analysis database.
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