Digital shopper (e-commerce goods and services) recorded a robust performance in Australia in 2024, posting year-on-year value growth in a retail environment that was becoming increasingly constrained. Australians were faced with an increased cost of living in the face of economic pressure on household budgets, such as spiking inflation, high interest rates and subdued wage growth.
AI is set to be a gamechanger for the Australian retailing industry. This spans GenAI for creative functions, AI-powered chatbots and virtual assistants to enhance the experience of hyper-personalisation, forecasting consumer demand, and streamlining inventory management, supply chain and logistics for business operations.
Pure-play fashion e-commerce players, such as The Iconic and Shein, are increasingly looking to move towards omnichannel strategies to deliver immersive experiences. The local industry, traditionally consisting of bricks-and-mortar physical retail, has benefited from a shift towards the digital realm.
Steady growth is anticipated for the digital shopper (e-commerce goods and services) industry over the forecast period. Nonetheless, the industry faces notable challenges and threats across a range of categories.
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Understand the latest market trends and future growth opportunities for the Digital Shopper industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Learn how technology is impacting digital commerce across a variety of industries, including retail, foodservice, travel, entertainment, mobility and streaming services. Insightful, thought-provoking and forward-looking analysis from top analysts in the space helps you understand the scale and direction of transformation. Data from Euromonitor International's annual Voice of the Consumer: Digital Survey provides you with insights into the consumer perception of tech-driven commerce initiatives.
Analysis in this report provides further detailed coverage dedicated to the following key categories across the 20 most important digital shopper markets:
E-COMMERCE (GOOD AND SERVICES) BY MERCHANT TYPE
E-COMMERCE (GOOD AND SERVICES) BY DEVICE AND PLATFORM
E-COMMERCE (GOOD AND SERVICES) BY FULFILLMENT MODEL
EMERGING BUSINESS MODELS
If you're in the Digital Shopper industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Digital Shopper
Tracks all sales of goods and services to the public via the internet. Consumer purchases through web platforms are attributed to the country in which the consumer is based, rather than where the merchant is based. Our definition is agnostic as to where the actual payment takes place. If an order is initiated online, we would consider that order to be an e-commerce transaction, even if the order is ultimately paid for in-store, with cash on delivery, by mail via postal cheque, or in person when turning in a ticket and associated payment at a designated ATM or branch facility. Our figures exclude consumer-to-consumer (C2C) and business-to-business (B2B) sales. Business-to-consumer sales (B2C) – in which the business is registered with the government and pays the appropriate taxes – are included. This includes B2C sales on marketplace platforms, which allow many merchants to sell on their website and process the transaction. While both businesses and consumers can sell through marketplaces, only B2C transactions are included in our coverage. Note that online sales from direct selling companies are excluded from our definition. As we are primarily concerned with tracking the importance of the direct selling model (and not where the final sale is made), all sales attributable to a direct selling company will fall into direct selling rather than E-Commerce. Credit or charge card bill payments, mortgages and other loan payments, money transfers, digital person-to-person payments, insurance payments and donations to charities and crowdfunding campaigns are excluded from Euromonitor’s coverage. For C2G transactions, consumer payments made to governments for direct consumption of services and utilities, excluding taxes, fines, and administrative fees, are included. This includes all online purchases made by a consumer to a business for either goods or services regardless of the device (PC, mobile phone, tablet, etc.) used to execute the transaction. It is subdivided into the following eight areas of E-Commerce: Retail, Foodservice, Travel, Mobility, Ticketed Entertainment, Streaming Services, Bill Payments and Other.
See all of our definitionsThis report originates from Passport, our Digital Shopper research and analysis database.
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