The digital shopper (e-commerce goods and services) in South Korea continues to expand at a steady pace, underpinned by the rising base of online buyers and the widespread adoption of digital consumption. Fast delivery services, like same-day and one-hour delivery, have emerged as crucial competitive advantages, with players such as SSG.
Cross-border e-commerce in South Korea has been steadily increasing over 2024, particularly from China, although this remains a small segment due to low volume sales and the lack of convenience. Platforms like Qoo10 Japan play a crucial role in connecting South Korean online sellers with Japanese consumers, utilising the One Click service from Hanjin Express to facilitate international deliveries.
In South Korea, generational preferences vary significantly with regards to online booking methods. Baby boomers and Generation X still primarily rely on mapping apps for making restaurant reservations, often using them for navigation to the venue.
The digital shopper (e-commerce goods and services) in South Korea is expected to enjoy sustained constant value growth in the upcoming years, albeit at a slower pace compared to the review period. In a competitive landscape, players will adapt by introducing new delivery methods, such as faster and more flexible shipping options, and launching innovative membership programs.
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Understand the latest market trends and future growth opportunities for the Digital Shopper industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Learn how technology is impacting digital commerce across a variety of industries, including retail, foodservice, travel, entertainment, mobility and streaming services. Insightful, thought-provoking and forward-looking analysis from top analysts in the space helps you understand the scale and direction of transformation. Data from Euromonitor International's annual Voice of the Consumer: Digital Survey provides you with insights into the consumer perception of tech-driven commerce initiatives.
Analysis in this report provides further detailed coverage dedicated to the following key categories across the 20 most important digital shopper markets:
E-COMMERCE (GOOD AND SERVICES) BY MERCHANT TYPE
E-COMMERCE (GOOD AND SERVICES) BY DEVICE AND PLATFORM
E-COMMERCE (GOOD AND SERVICES) BY FULFILLMENT MODEL
EMERGING BUSINESS MODELS
If you're in the Digital Shopper industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Digital Shopper
Tracks all sales of goods and services to the public via the internet. Consumer purchases through web platforms are attributed to the country in which the consumer is based, rather than where the merchant is based. Our definition is agnostic as to where the actual payment takes place. If an order is initiated online, we would consider that order to be an e-commerce transaction, even if the order is ultimately paid for in-store, with cash on delivery, by mail via postal cheque, or in person when turning in a ticket and associated payment at a designated ATM or branch facility. Our figures exclude consumer-to-consumer (C2C) and business-to-business (B2B) sales. Business-to-consumer sales (B2C) – in which the business is registered with the government and pays the appropriate taxes – are included. This includes B2C sales on marketplace platforms, which allow many merchants to sell on their website and process the transaction. While both businesses and consumers can sell through marketplaces, only B2C transactions are included in our coverage. Note that online sales from direct selling companies are excluded from our definition. As we are primarily concerned with tracking the importance of the direct selling model (and not where the final sale is made), all sales attributable to a direct selling company will fall into direct selling rather than E-Commerce. Credit or charge card bill payments, mortgages and other loan payments, money transfers, digital person-to-person payments, insurance payments and donations to charities and crowdfunding campaigns are excluded from Euromonitor’s coverage. For C2G transactions, consumer payments made to governments for direct consumption of services and utilities, excluding taxes, fines, and administrative fees, are included. This includes all online purchases made by a consumer to a business for either goods or services regardless of the device (PC, mobile phone, tablet, etc.) used to execute the transaction. It is subdivided into the following eight areas of E-Commerce: Retail, Foodservice, Travel, Mobility, Ticketed Entertainment, Streaming Services, Bill Payments and Other.
See all of our definitionsThis report originates from Passport, our Digital Shopper research and analysis database.
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