Digital shopping in France, encompassing both goods (retail e-commerce) and services, recorded strong value growth in 2024, as recorded by Euromonitor International’s Voice of Consumer: Digital Survey (2024). Expansion was driven chiefly by service online sales, while product sales showed more gradual recovery.
Foodservice e-commerce saw growth that was slower than previously anticipated in 2024 in the face of inflationary pressures and waning enthusiasm for delivery platforms such as Uber Eats and Deliveroo. While these platforms give foodservice operators broader consumer access, they also impose high commissions and may restrict meal quality control.
Retail e-commerce in 2024 was led by pure online players, with particularly high activity recorded in apparel and footwear. Alibaba, Amazon, Shein, and Temu are expanding, increasing the web’s influence on clothing sales.
Digital shopping - a dynamic channel even before the pandemic - is projected to keep recovering in France despite ongoing headwinds such as global logistics disruptions, the war in Ukraine and concerns about growing public debt. Local authorities plan to invest EUR1.
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Understand the latest market trends and future growth opportunities for the Digital Shopper industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Learn how technology is impacting digital commerce across a variety of industries, including retail, foodservice, travel, entertainment, mobility and streaming services. Insightful, thought-provoking and forward-looking analysis from top analysts in the space helps you understand the scale and direction of transformation. Data from Euromonitor International's annual Voice of the Consumer: Digital Survey provides you with insights into the consumer perception of tech-driven commerce initiatives.
Analysis in this report provides further detailed coverage dedicated to the following key categories across the 20 most important digital shopper markets:
E-COMMERCE (GOOD AND SERVICES) BY MERCHANT TYPE
E-COMMERCE (GOOD AND SERVICES) BY DEVICE AND PLATFORM
E-COMMERCE (GOOD AND SERVICES) BY FULFILLMENT MODEL
EMERGING BUSINESS MODELS
If you're in the Digital Shopper industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Digital Shopper
Tracks all sales of goods and services to the public via the internet. Consumer purchases through web platforms are attributed to the country in which the consumer is based, rather than where the merchant is based. Our definition is agnostic as to where the actual payment takes place. If an order is initiated online, we would consider that order to be an e-commerce transaction, even if the order is ultimately paid for in-store, with cash on delivery, by mail via postal cheque, or in person when turning in a ticket and associated payment at a designated ATM or branch facility. Our figures exclude consumer-to-consumer (C2C) and business-to-business (B2B) sales. Business-to-consumer sales (B2C) – in which the business is registered with the government and pays the appropriate taxes – are included. This includes B2C sales on marketplace platforms, which allow many merchants to sell on their website and process the transaction. While both businesses and consumers can sell through marketplaces, only B2C transactions are included in our coverage. Note that online sales from direct selling companies are excluded from our definition. As we are primarily concerned with tracking the importance of the direct selling model (and not where the final sale is made), all sales attributable to a direct selling company will fall into direct selling rather than E-Commerce. Credit or charge card bill payments, mortgages and other loan payments, money transfers, digital person-to-person payments, insurance payments and donations to charities and crowdfunding campaigns are excluded from Euromonitor’s coverage. For C2G transactions, consumer payments made to governments for direct consumption of services and utilities, excluding taxes, fines, and administrative fees, are included. This includes all online purchases made by a consumer to a business for either goods or services regardless of the device (PC, mobile phone, tablet, etc.) used to execute the transaction. It is subdivided into the following eight areas of E-Commerce: Retail, Foodservice, Travel, Mobility, Ticketed Entertainment, Streaming Services, Bill Payments and Other.
See all of our definitionsThis report originates from Passport, our Digital Shopper research and analysis database.
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