Over the forecast period, experiential luxury, which is largely accounted for by luxury hotels, is expected to see strong growth in value terms (at constant 2024 prices). Luxury hotels are expected to benefit from the growing demand for premium experiences, with even less affluent consumers expected to look at booking stays in luxury hotels as a treat.
Recognising the potential of the market, operators of luxury hotels are expected to continue investing in a stronger local presence. Despite leaving its prestigious location on Jerozolimskie Avenue in the capital, Warsaw Marriott International plans to open more than 10 hotels in Poland during the first few years of the forecast period, including Le Meridien in Krakow and Renaissance in Gdansk.
There is a growing demand for more personalised and tailored experiences when it comes to booking luxury hotels, with this being highly noticeable among Millennials and Gen Z. These younger consumers are highly active on social media, where direct and indirect advertising has become increasingly commonplace.
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Understand the latest market trends and future growth opportunities for the Experiential Luxury industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Experiential Luxury
This is an aggregation of Luxury Hotels and Luxury Foodservice.
See All of Our DefinitionsThis report originates from Passport, our Experiential Luxury research and analysis database.
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