The trickle-down effect from the Olympic Games should be beneficial in the longer term, according to some experts. It is not necessarily in the year of the Olympics that sales figures are expected to be exceptional.
Whatever the occupancy in the short term, the main surprise is likely to come from the offer and not the demand in experiential luxury. There was an outstanding wave of new openings of 4-star and 5-star hotels in recent years, mainly in Paris, as many projects were still in the pipeline in early 2020, and opened after the pandemic.
The profitability of luxury hotels in France is not obvious, and can only exist in the very long term. Investors are interested largely due to ego, posture, and status.
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Understand the latest market trends and future growth opportunities for the Experiential Luxury industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Experiential Luxury industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Experiential Luxury
This is an aggregation of Luxury Hotels and Luxury Foodservice.
See all of our definitionsThis report originates from Passport, our Experiential Luxury research and analysis database.
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