Luxury travel is expected to become more about exploration over the forecast period, with a strong focus on nature, outdoor activities, and cultural heritage. This provides opportunities for small, luxury hotels and resorts which focus on small numbers of guests seeking bespoke experiential luxury.
Experiential luxury will continue to enjoy growth over the forecast period, with ongoing investments and openings expected. According to reports in September 2024, there is strong activity in the Nordic region in this sense with acquisitions cited in Sweden such as Balder’s purchase of the Hotel Karlatornet, and Sinoma Fastighets AB’s acquisition of the property housing First Hotel G from Deka, both in Gothenburg.
We expect international spending, notably from Western Europe and the US, to drive experiential luxury sales over the forecast period, in line with the trends seen in relation to inbound tourism. This is expected to be most notable in the cities and well-known luxury hotels.
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Understand the latest market trends and future growth opportunities for the Experiential Luxury industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Experiential Luxury
This is an aggregation of Luxury Hotels and Luxury Foodservice.
See All of Our DefinitionsThis report originates from Passport, our Experiential Luxury research and analysis database.
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