Experiential Luxury in China

October 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Experiential Luxury industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Experiential Luxury industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Experiential Luxury in China report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Experiential Luxury in China?
  • Which are the leading brands in Experiential Luxury in China?
  • How are products distributed in Experiential Luxury in China?
  • How important is tourism in evaluating demand for Experiential Luxury in China?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 and global recession impacted demand for luxury goods? What are the opportunities amidst the adversity?
  • Where is future growth expected to be most dynamic?
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Experiential Luxury in China - Category analysis

KEY DATA FINDINGS

Shift towards experiences over possessions in bid to live life now, as Ritz-Carlton wins Leading Luxury Hotel award
Hyatt Corp maintains lead in 2023 as new openings continue across the competitive landscape
AI expands within OTAs, while sustainability remains a slowly-but-surely emerging concern
Experiential luxury faces bright forecast period in China
Increased domestic travel and a greater focus on sustainability in business travel
Rising sales and new luxury hotel openings anticipated despite economic uncertainty
Table 1 Sales of Experiential Luxury by Category: Value 2019-2024
Table 2 Sales of Experiential Luxury by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Experiential Luxury: % Value 2019-2023
Table 4 LBN Brand Shares of Experiential Luxury: % Value 2020-2023
Table 5 Forecast Sales of Experiential Luxury by Category: Value 2024-2029
Table 6 Forecast Sales of Experiential Luxury by Category: % Value Growth 2024-2029

Luxury Goods in China - Industry Overview

Luxury goods in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
Table 7 Sales of Luxury Goods by Category: Value 2019-2024
Table 8 Sales of Luxury Goods by Category: % Value Growth 2019-2024
Table 9 Inbound Receipts for Luxury Goods by Country of Origin: Value 2019-2024
Table 10 NBO Company Shares of Luxury Goods: % Value 2019-2023
Table 11 LBN Brand Shares of Luxury Goods: % Value 2020-2023
Table 12 Distribution of Luxury Goods by Format and Category: % Value 2024
Table 13 Forecast Sales of Luxury Goods by Category: Value 2024-2029
Table 14 Forecast Sales of Luxury Goods by Category: % Value Growth 2024-2029

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Experiential Luxury

  • Luxury Foodservice
  • Luxury Hotels

Experiential Luxury

This is an aggregation of Luxury Hotels and Luxury Foodservice.

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Experiential Luxury research and analysis database.

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