The outlook for experiential luxury in Germany is positive, with predictions for solid value growth (at constant 2024 prices) mainly driven by luxury hotels continuing to attract a return of international travellers. An increase in high-income tourists is expected in Germany over the forecast period, thus leading to higher spend on luxury hotels overall, and making it the most dynamic category within experiential luxury.
Sustainability is set to remain a crucial factor for luxury consumers when booking high-end hotels, travel experiences, and fine dining in Germany. Eco-friendly practices will gain emphasis in terms of actions and communications, as consumers, especially younger generations, seek out brands that align with their values.
Further advancements in augmented reality, virtual reality, and the metaverse will enable experiential luxury brands to provide virtual reality travel previews to consumers. Germany took a while to adapt to the digital world as consumers weighed the benefits and disadvantages of sharing personal data.
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Understand the latest market trends and future growth opportunities for the Experiential Luxury industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Experiential Luxury industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Experiential Luxury
This is an aggregation of Luxury Hotels and Luxury Foodservice.
See all of our definitionsThis report originates from Passport, our Experiential Luxury research and analysis database.
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