Anticipated fruit consumption paints a sombre picture due to the economic downturn and declining disposable incomes. Moroccan consumers are expected to focus on affordable fruit choices, primarily oranges and apples, acknowledging their nutritional value.
The ongoing economic crisis is likely to protract, hindering Moroccans from reverting to pre-crisis consumption levels in the short term. This prolonged impact, compounded by decreasing production and escalating prices, sets the stage for a persistent decline in fruit consumption, indicating a lasting shift in consumer habits.
Escalating production costs and uncertainties stemming from climatic variations pose substantial threats to growth in fresh fruits. The looming risk of continued climate changes and extreme weather patterns in 2023 and beyond raises concerns for the agricultural sector.
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Understand the latest market trends and future growth opportunities for the Fruits industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fruits industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fruits
This is the aggregation of fresh apples, bananas, cherries, cranberries & blueberries, grapefruit & pomelo, grapes, kiwi fruit, lemons & limes, oranges, tangerines & mandarins, peaches & nectarines, pears &quinces, plums & sloes, pineapples, strawberries and other fruits, whether sold packaged or unpackaged. Large fruit, such as watermelons and melons, cut and packed by retailers at their premises are also included. All other packaged, processed fruit products such as fresh cut fruits marketed as fresh fruit snacks and salads, cut frozen fruits and berries, jams & preserves, canned/preserved fruits, dried fruits and fruit snacks and fruit juices and juice drinks are excluded.
See All of Our DefinitionsThis report originates from Passport, our Fruits research and analysis database.
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