2024 bore the fruits of efforts to re-engage consumers, presenting fruits as versatile, affordable “sweet treats”. However, the forecast period will once again show a growing gap between strategies prioritising affordability and those leaning on premium pricing.
Although unit prices of some foods dropped in 2024, which created more favourable conditions for consumers, growing tensions across all levels of supply chains will keep fresh food, including fruits, shrouded in a layer of vulnerability. Three key areas of division in the US will be shifting regional climates, tense politics in global trade, and negative consumer perceptions.
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Understand the latest market trends and future growth opportunities for the Fruits industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fruits industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fruits
This is the aggregation of fresh apples, bananas, cherries, cranberries & blueberries, grapefruit & pomelo, grapes, kiwi fruit, lemons & limes, oranges, tangerines & mandarins, peaches & nectarines, pears &quinces, plums & sloes, pineapples, strawberries and other fruits, whether sold packaged or unpackaged. Large fruit, such as watermelons and melons, cut and packed by retailers at their premises are also included. All other packaged, processed fruit products such as fresh cut fruits marketed as fresh fruit snacks and salads, cut frozen fruits and berries, jams & preserves, canned/preserved fruits, dried fruits and fruit snacks and fruit juices and juice drinks are excluded.
See all of our definitionsThis report originates from Passport, our Fruits research and analysis database.
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