Total volume sales of fruits are expected to increase slowly over the forecast period, but are unlikely to recover to pre-pandemic levels mainly due to the declining population in Japan. The country’s birth rate has been continuously declining for decades, due to an increase in the number of unmarried people and late marriages.
Japanese products are considered high quality and well packaged, as domestic manufacturers prioritise appearance to attract consumers. It is also common to see fruits individually wrapped with plastic film or other packaging, while those which come in multiple pieces are often placed in a plastic tray and wrapped again with plastic film.
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Understand the latest market trends and future growth opportunities for the Fruits industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fruits industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fruits
This is the aggregation of fresh apples, bananas, cherries, cranberries & blueberries, grapefruit & pomelo, grapes, kiwi fruit, lemons & limes, oranges, tangerines & mandarins, peaches & nectarines, pears &quinces, plums & sloes, pineapples, strawberries and other fruits, whether sold packaged or unpackaged. Large fruit, such as watermelons and melons, cut and packed by retailers at their premises are also included. All other packaged, processed fruit products such as fresh cut fruits marketed as fresh fruit snacks and salads, cut frozen fruits and berries, jams & preserves, canned/preserved fruits, dried fruits and fruit snacks and fruit juices and juice drinks are excluded.
See All of Our DefinitionsThis report originates from Passport, our Fruits research and analysis database.
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