Over the next five years, from 2024 to 2029, total volume sales of fruits in Japan are anticipated to experience only marginal growth. This stagnation can largely be attributed to the country’s declining birth rate, which has been falling for decades due to an increase in unmarried individuals and a trend towards later marriage.
The forecast period is likely to offer opportunities for fruit imports in Japan, largely driven by the ageing population of farmers. While Japan is fortunate to have a variety of seasonal fruits available year-round, and the majority of fruits sold are domestically produced, the ageing of farmers poses significant challenges to domestic production.
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Understand the latest market trends and future growth opportunities for the Fruits industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fruits industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fruits
This is the aggregation of fresh apples, bananas, cherries, cranberries & blueberries, grapefruit & pomelo, grapes, kiwi fruit, lemons & limes, oranges, tangerines & mandarins, peaches & nectarines, pears &quinces, plums & sloes, pineapples, strawberries and other fruits, whether sold packaged or unpackaged. Large fruit, such as watermelons and melons, cut and packed by retailers at their premises are also included. All other packaged, processed fruit products such as fresh cut fruits marketed as fresh fruit snacks and salads, cut frozen fruits and berries, jams & preserves, canned/preserved fruits, dried fruits and fruit snacks and fruit juices and juice drinks are excluded.
See all of our definitionsThis report originates from Passport, our Fruits research and analysis database.
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