Food prices remain elevated and wage increases have not been on par with inflation in South Africa, which means that despite the more positive economic outlook for the forecast period, consumers still find themselves under financial pressure. This will continue to influence consumer demand for fresh fruits, with consumers focusing their reduced spending power on affordable options, such as apples, banana, oranges and naartjies, a local fruit similar to clementines.
The outlook for most fruits is optimistic over the forecast period as local consumers look to incorporate higher fruit content into their diets. Due to efforts by retailers such as Shoprite Checkers and Woolworths, whereby they are specifically launching new products that target children, parents have a plethora of options to feed their children healthier snacks.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Fruits industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fruits industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fruits
This is the aggregation of fresh apples, bananas, cherries, cranberries & blueberries, grapefruit & pomelo, grapes, kiwi fruit, lemons & limes, oranges, tangerines & mandarins, peaches & nectarines, pears &quinces, plums & sloes, pineapples, strawberries and other fruits, whether sold packaged or unpackaged. Large fruit, such as watermelons and melons, cut and packed by retailers at their premises are also included. All other packaged, processed fruit products such as fresh cut fruits marketed as fresh fruit snacks and salads, cut frozen fruits and berries, jams & preserves, canned/preserved fruits, dried fruits and fruit snacks and fruit juices and juice drinks are excluded.
See all of our definitionsThis report originates from Passport, our Fruits research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!