The prospects for fruits over the forecast period are positive, with the economic situation steadily improving. Therefore, more stable prices and higher disposable incomes are likely to encourage more regular consumption of fresh fruits in the coming years.
Supermarkets tend to make strong demands of farmers when it comes to fresh produce and fruit is no exception. There is the aesthetic demand first and foremost, with major supermarkets rejecting large amounts of fruits every year because of aesthetic imperfections, but this is also a factor in the purchasing decisions of many consumers, who may incorrectly assume that just because the fruit has a certain look that it may not have the same taste.
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Understand the latest market trends and future growth opportunities for the Fruits industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fruits industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fruits
This is the aggregation of fresh apples, bananas, cherries, cranberries & blueberries, grapefruit & pomelo, grapes, kiwi fruit, lemons & limes, oranges, tangerines & mandarins, peaches & nectarines, pears &quinces, plums & sloes, pineapples, strawberries and other fruits, whether sold packaged or unpackaged. Large fruit, such as watermelons and melons, cut and packed by retailers at their premises are also included. All other packaged, processed fruit products such as fresh cut fruits marketed as fresh fruit snacks and salads, cut frozen fruits and berries, jams & preserves, canned/preserved fruits, dried fruits and fruit snacks and fruit juices and juice drinks are excluded.
See all of our definitionsThis report originates from Passport, our Fruits research and analysis database.
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