Inflation in Estonia looks set to remain high well into 2023 and possibly beyond. This will continue to distort the performance of grocery retailers during the early part of the forecast period, with price hikes expected to boost current value growth even as volume sales potential is constrained by increased caution around spending.
The disruption to the Estonian grocery retailing landscape caused by the recent entry of Lidl will become more pronounced over the forecast period. Similar to other Baltic markets, the discounters chain is expected to rapidly expand its outlet network in the country, while the appeal of its value-for-money proposition among local consumers should remain elevated for as long as high inflation continues to erode purchasing power.
Hypermarkets is the only modern grocery retailers channel expected to see outlet numbers shrink over the forecast period. This is partly because rising costs and increasing competition – particularly from discounters – are likely to prompt leading chains to close some less profitable stores and postpone or scale back expansion plans.
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Understand the latest market trends and future growth opportunities for the Grocery Retailers industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Grocery Retailers industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Grocery Retailers
Modern and traditional retailers selling one or more of the following, as the primary focus, from retail outlets, kiosks or market stalls: food, beverages, and/or tobacco. This is the aggregation of convenience retailers, supermarkets, hypermarkets, discounters, warehouse clubs, food/drink/tobacco specialists, and small local grocers.
See All of Our DefinitionsThis report originates from Passport, our Grocery Retailers research and analysis database.
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