The future of Tunisia's grocery retail sector may be influenced by a confluence of socio-political challenges, which could potentially hamper overall growth. According to reports, Tunisia is expected to grapple with ongoing food insecurity during the initial stages of the forecast period, as a result of several factors including the government's mounting debts, the relatively low productivity of local industries, and increasing tensions in the political landscape.
A 2022 study conducted by the Department of Commerce has revealed that Tunis and its surrounding areas have reached their saturation point for store expansions exceeding 1,500 sqm. As such, the department recommends focusing on developing areas such as Nabeul, Sfax, La Cigale, and Kélibia for new store authorizations beginning in 2030.
The discounters channel is expected to continue recording dynamic growth over the forecast period both in value terms but also in terms of the number of outlets. Aziza, the only chain of discounters in Tunisia, is following a very effective expansion strategy across the country and is business model is proving popular with locals.
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Understand the latest market trends and future growth opportunities for the Grocery Retailers industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Grocery Retailers
Modern and traditional retailers selling one or more of the following, as the primary focus, from retail outlets, kiosks or market stalls: food, beverages, and/or tobacco. This is the aggregation of convenience retailers, supermarkets, hypermarkets, discounters, warehouse clubs, food/drink/tobacco specialists, and small local grocers.
See All of Our DefinitionsThis report originates from Passport, our Grocery Retailers research and analysis database.
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