Grocery Retailers in Kenya

February 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Grocery Retailers industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Grocery Retailers industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Grocery Retailers in Kenya report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Grocery Retailers in Kenya?
  • Which are the leading retailers in Grocery Retailers in Kenya?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Grocery Retailers in Kenya - Category analysis

KEY DATA FINDINGS

Leading players look to expand as Kenya looks to recover from the COVID-19 pandemic
Strong competition from dukas stores forces some players out of the market
Grocer retailers look to expand into the digital landscape
Modern grocery retailers expected to expand their reach into more areas
Competition likely to intensify as Naivas brings on board new investor
Traditional grocery retailers expected to modernise as competition grows
Table 1 Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 2 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 3 Sales in Grocery Retailers by Channel: Value 2017-2022
Table 4 Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 5 Grocery Retailers Outlets by Channel: Units 2017-2022
Table 6 Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 7 Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 8 Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 9 Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 10 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 11 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 12 Forecast Sales in Grocery Retailers by Channel: Value 2022-2027
Table 13 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2022-2027
Table 14 Forecast Grocery Retailers Outlets by Channel: Units 2022-2027
Table 15 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027

Retail in Kenya - Industry Overview

Retail in 2022: The big picture
Informal retail
What next for retail?
Table 16 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
Table 17 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
Table 18 Sales in Retail Offline by Channel: Value 2017-2022
Table 19 Sales in Retail Offline by Channel: % Value Growth 2017-2022
Table 20 Retail Offline Outlets by Channel: Units 2017-2022
Table 21 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
Table 22 Retail GBO Company Shares: % Value 2018-2022
Table 23 Retail GBN Brand Shares: % Value 2019-2022
Table 24 Retail Offline GBO Company Shares: % Value 2018-2022
Table 25 Retail Offline GBN Brand Shares: % Value 2019-2022
Table 26 Retail Offline LBN Brand Shares: Outlets 2019-2022
Table 27 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 28 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 29 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
Table 30 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
Table 31 Forecast Sales in Retail Offline by Channel: Value 2022-2027
Table 32 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
Table 33 Forecast Retail Offline Outlets by Channel: Units 2022-2027
Table 34 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Grocery Retailers

    • Convenience Stores
    • Forecourt Retailers
  • Supermarkets
  • Hypermarkets
  • Discounters
  • Warehouse Clubs
  • Food/Drink/Tobacco Specialists
  • Small Local Grocers

Grocery Retailers

Modern and traditional retailers selling one or more of the following, as the primary focus, from retail outlets, kiosks or market stalls: food, beverages, and/or tobacco. This is the aggregation of convenience retailers, supermarkets, hypermarkets, discounters, warehouse clubs, food/drink/tobacco specialists, and small local grocers.

See All of Our Definitions
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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Grocery Retailers research and analysis database.

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