In 2023, while it became clear that Walmart de México y Centroamérica (Walmex) was evaluating its operations in El Salvador, Honduras and Nicaragua for possible joint ventures, strategic partnerships or even sale, the company reaffirmed its commitment to its operations in Guatemala, as well as Mexico and Costa Rica. In March 2023, Walmex said that it would increase its investments in the region over the course of the year, with the money being used to remodel existing stores, build new stores, and support e-commerce and technology initiatives.
PriceSmart, a major warehouse club in Guatemala, is taking steps to improve its customer experience by adopting the Toshiba Global Commerce Solutions Elera Commerce platform. This move involves replacing its current POS system with Elera, which is set to be rolled out in 2023.
Hypermarkets and supermarkets, led by Wal-Mart Centroamérica SA, are expected to continue increasing their number of outlets, although their expansion strategy is likely to be slower. As such, the La Torre (Unisuper SA) supermarket gained value share during the review period due to their outlet expansion strategy and is continuously strengthening its brand through different strategies, such as site expansion, diversifying and launching the convenience store La Torre Express, and recently launching its first private label line, Essential Everyday.
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Understand the latest market trends and future growth opportunities for the Grocery Retailers industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Grocery Retailers industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Grocery Retailers
Modern and traditional retailers selling one or more of the following, as the primary focus, from retail outlets, kiosks or market stalls: food, beverages, and/or tobacco. This is the aggregation of convenience retailers, supermarkets, hypermarkets, discounters, warehouse clubs, food/drink/tobacco specialists, and small local grocers.
See All of Our DefinitionsThis report originates from Passport, our Grocery Retailers research and analysis database.
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