Due to various concerns about food safety, and highlighted cases of products having different levels of quality between products for the domestic market and for overseas, there is burgeoning awareness amongst Chinese consumers concerning matters of health and food safety. This heightened consciousness is manifesting through the increasing demand for clean label products; a trend that has gained traction in recent years, and is projected to increase further.
In recent years, there has been a notable surge in health-consciousness amongst Chinese consumers. This positive trend can be attributed, in part, to a concerted effort by the government through its “Three Reduce” campaign, which aims to curtail the consumption of sugar, salt, and fat in the daily diet, seeking to reduce or avoid health issues linked to high intake, such as cardiovascular disease, type 2 diabetes, and even cancer.
Vegan and plant-based alternatives, products for specific diets, and foods that can be consumed by those with intolerances, are expected to see rising popularity in China in the forecast period, as an increasing number of consumers want to look after their body, which will drive sales of products with dietary and free from claims. As such, vegan and plant-based, which are dietary and free from types of health and wellness attributes, are anticipated to realise significant growth in cooking ingredients and meals over the forecast period.
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Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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