In response to the high levels of sodium consumption in Thailand that exceed recommendations by the World Health Organization, the government and various health organisations are collaborating to reduce salt intake by 30% by 2025. Players producing products traditionally high in sodium, such as instant noodles, various chilled foods, and snacks are encouraged to reformulate their recipes to offer healthier options to align with government policies.
As well as a growing focus on sodium and salt, the Thai Government and local consumers are becoming increasingly aware of the role of sugar intake in key public health issues such as obesity and type 2 diabetes. While this issue has a less profound impact on cooking ingredients and meals than concerns about salt and sodium, it is increasingly influencing consumer choice and manufacturer innovation strategies.
Artificial and processed foods are generally, and increasingly, seen as more harmful to human health than less processed options and products containing natural or organic ingredients. This will result in increasing sales of natural cooking ingredients and meals in the coming years, as consumers try to adopt healthier lifestyles and prevent long-term illness.
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Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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