Vegan and plant-based products will gain ground across the forecast period, driven by interest in the environment and animal welfare and the health benefits a plant-based diet brings. This growth potential creates opportunities for the industry, with vegan, considered a dietary and free from the claim, expected to see solid growth of 4% over the forecast period.
With health concerns rising over the forecast period, consumers will be reaching for fortified and functional goods, with added benefits including probiotics, proteins and vitamins and minerals, allowing consumers to easily increase the nutritional impact of their diet. Boosted by the outbreak of COVID-19, interest in immune support products gained ground in the Netherlands; however, they were challenged in 2023 when growth suffered.
Over the review period, inflation impacted consumers' buying habits in the Netherlands, with reduced disposable incomes leading many to down-trade to cheaper brands or private label goods. This also led consumers to migrate away from more expensive health and wellness options, including organic goods.
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Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Cooking Ingredients and Meals industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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