2023 saw New Zealand’s consumer price inflation levels stood at 5.7%, down slightly on the previous year, but still high.
Vegetarian, vegan, plant-based and meat free are likely to become increasingly popular health and wellness claims in cooking ingredients and meals over the forecast period as local consumers become increasingly interested in minimising the environmental and animal welfare implications of their consumer choices. As a result, vegetarian is expected to remain the largest health and wellness claim across cooking ingredients and meals over the forecast period, with retail sales set to expand at a CAGR of 5% to each NZD204 million by 2028 in 2023 constant value terms.
The shift that is being seen towards more plant-based diets among the population of New Zealand is expected to contribute to the further expansion of the popularity of cooking ingredients and meals with lactose free claims during the forecast period. Lactose free is also set to continue to benefit from the increasing numbers of local consumers who are becoming more aware of the digestive issues that drinking cow’s milk and other dairy products can cause among those who are lactose intolerant.
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Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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