Consumers in China increasingly prioritise health and wellness, and an increasing number of hot drinks therefore offer promising health benefits. Health and wellness hot drinks are now going beyond basic nutrition or taste, and playing a crucial role in helping consumers to establish their own dietary routine.
Due to various food safety issues in recent years, there is burgeoning awareness amongst Chinese consumers concerning matters of health and food safety. Artificial and processed foods and drinks are generally seen as more harmful to health than less processed products, with Chinese consumers therefore looking for clean label products with short ingredient lists, containing natural ingredients, instead of chemical ingredients.
In China, since the pandemic, it has become widely recognised that protein can help boost immunity, as well as being important for energy, muscle strength, and satiety. With many consumers interested in maintaining their health through diet in China, high protein hot drinks is set to see dynamic value growth at constant 2023 prices in the forecast period, rising from a low base to reach CNY165 million.
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Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Hot Drinks research and analysis database.
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