As hot drinks in Hong Kong continues to evolve, local consumers are showing greater willingness and demand for options that combine both specific health benefits as well as being sourced from sustainable/reputable sources. This is especially the case for tea, as many consumers are searching for variants that claim to treat or counter specific symptoms such as relieving headaches and improving gut health.
Artificial and processed drinks are generally perceived as more harmful to health in Hong Kong. This is likely to push further demand for natural hot drinks from local consumers over the forecast period, as they look to adopt healthier lifestyles and prevent long-term illness.
With the pandemic over consumers are returning to increasingly busy lifestyles and this is creating demand for products which can help them complete their daily tasks and to stay focused. As such, energy boosting, which is a health benefit type of health and wellness attribute, is anticipated to record positive growth in hot drinks over the forecast period.
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Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Hot Drinks research and analysis database.
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