Consumers in New Zealand are increasingly aware of the impact that their consumption habits have on the environment, both at home and abroad, and this is set to continue influencing sales trends in health and wellness hot drinks over the forecast period, with demand for ethically and sustainably sourced coffee, tea and chocolate flavoured powder drinks set to continue rising. In addition, products of single-source provenance are set to hold increasing appeal, with brand owners such as Nestlé likely to respond with the launch of new organic products after it launched organic fresh ground coffee pods during the review period.
No sugar will remain the leading claim in health and wellness hot drinks in the forecast period, with a 2023 constant value CAGR of 1% taking sales to NZD76 million in 2028. No sugar instant coffee will remain the most significant product area for this claim but will see sales stagnate, while growth is expected to be driven by smaller product areas, such as no sugar tea.
There was growing interest in plant-based alternatives to dairy in many areas during the review period and there is a chance that new product development could result in plant-based claims emerging in other hot drinks in the forecast period. Plant-based flavoured powder drinks is expected to see launches, with this encouraged by an increasing number of health-conscious consumers seeking plant-based alternatives, often with the aim of improving their digestive health by cutting back on their consumption of dairy.
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Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Hot Drinks research and analysis database.
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