HW Hot Drinks

Choosing foods and drinks which have a positive impact on health has become increasingly important to Chinese consumers. Fortified/functional hot drinks are seen to offer significant health and wellness benefits, and in 2023 there was thus a…

The COVID-19 crisis has left a lasting impact on how New Zealanders work, with remote working now firmly entrenched and many companies downsizing their office footprints and actively encouraging employees to work from home. This has resulted in…

The COVID-19 pandemic resulted in heightened health and wellness awareness among local consumers in Hong Kong. Although the pandemic was declared over by the World Health Organisation (WHO) in early 2023 many consumers remained focused on reducing…

Because they typically command a premium as compared to standard alternatives, health and wellness hot drinks in Chile continued to face difficult trading conditions in 2023 amidst stubbornly high inflation linked to the global recovery from the…

The launch of the GCC’s first sugar reduction programme in February 2023 in partnership with the UAE Food and Beverage Manufacturing Group, is seeking to promote healthy eating in a market known for its high sugar consumption, and is having a…

The health and wellness trend is prominent within hot drinks, with many consumers wanting to prevent medical issues by drinking “better”. Many health and wellness attributes have seen an increase in consumption as a result. The “healthy pleasure”…

Following the outbreak of COVID-19 in Mexico, consumers have been embracing health and wellness claims, having a revived interest in goods that offer additional wellness benefits. Furthermore, many consumers are looking to reduce ingredients that may…

Health claims have become a significant selling point for hot drinks in Germany, with brands emphasising various benefits such as immune support, enhancing relaxation, digestive health and brain health and memory. The growing demand for functional…

India faces a critical malnutrition challenge amongst children under five years old. While there has been overall improvement in key indicators, the situation remains severe. Seriously malnourished children face weakened immune systems, potentially…

Health continues to be top-of-mind for many Japanese consumers. However, the health needs of consumers are becoming more diverse and specific, ranging from weight management to the improvement of gut health, sleep, supplementary nutrients, etc.…

Demand for instant tea is dampened as Taiwanese consumers shift towards a healthier mindset in light of the COVID-19 crisis. It is a trend for consumers to have their drinks without sugar in order to stay healthy - sugar has become a major focus of…

The dietary habits of local consumers are changing due to rising health concerns but also increasing concerns around issues such the environment and animal welfare. This in turn is encouraging a growing number of consumers reduce or cutout…

During 2023, consumers in Poland were looking to seek strong nutritional benefits from the food and drinks they consumed, reaching for health and wellness claims. These included reducing levels of fat, salt and sugar, in addition to looking for goods…

Tea is popular in Turkey, with most consumers drinking it daily. Most of the tea that is consumed is also produced within the country. According to the World Tea Committee, Turkey has the highest per capita consumption of tea in the world. The tea…

Demand for caffeination is high in the US, as consumers seek to power through their busy days. While the most aggressive rises in caffeination have come from the soft drinks space, hot drinks have also seen demand for highly caffeinated products…

In 2023, hot drinks continued to be driven by health and wellness trends that included low sugar content and functional products offering higher specific value. To remain competitive, both small and large hot drinks brands have been introducing new…

In 2023, Sweden experienced high inflation rates, impacting buying habits as disposable incomes declined. This led consumers to trade down in areas including hot drinks, leading organic options to see a decline in retail value growth. Despite this…

Health and wellness is a growing trend within hot drinks in Poland, with consumers aligning their food and drink choices with healthier lifestyles. Consumers are increasingly looking for low-fat, sugar and salt options while reducing elements they…

Caffeinated products continued to record dynamic growth within hot drinks in 2023, as many local consumers looked to these beverages for an effective energy boost and to remain focused as a result of stress, anxiety and insomnia, resulting from…

Retail sales of hot drinks in general saw a steep decline in 2022 as COVID-19 restrictions were eased and consumers returned to more active lives away from the home, including ordering hot drinks from foodservice outlets. Furthermore, with COVID-19…