Anje du Plessis Consultant
cape town
Afrikaans, English
About Anje
Anje is a Consultant at Euromonitor International, based in Cape Town. Her role covers content creation, client engagement and research.
Expertise
Anje has a primary focus of gathering and analysing information pertaining to consumer trends, the competitive environment, market opportunities and future prospects in Sub-Saharan Africa; insight and understanding that can directly inform and guide business decisions. Her experience at Euromonitor has included managing in-country analysts and conducting research in South Africa. She is also the author of a number of strategic briefings.
Recently Published Work
Top Three Global Consumer Trends in Sub-Saharan Africa
Anje du Plessis
Every year, Euromonitor International identifies emerging and fast-moving trends that are expected to gain traction in the year ahead. This blog provides an overview of the three trends expected to have the most impact in 2023 and the implications for business in sub-Saharan Africa. These trends provide insight into changing consumer values, exploring how consumer behaviour is shifting and causing disruption for businesses regionally.
Changing Consumer Lifestyles Create New Protein Needs
Anje du Plessis
Protein is increasingly sought-after due to its perceived health benefits; higher protein consumption is being linked to overall wellbeing. In the food and nutrition space, a growing number of manufacturers are including protein in products previously not associated with it in consumers’ minds (eg breakfast cereals and pasta).
Five Trends Driving Fresh Food
Anje du Plessis
Fresh food retained its positive performance in 2022 with retail volume driving growth, thanks to healthy eating being a key motivator as the world emerges from the COVID-19 pandemic.