Rapidly ageing populations present both a socio-economic challenge and a business opportunity. As wellness narratives shift from lifespan to healthspan, priorities centre on early-stage prevention, optimising healthy years, and enabling active ageing in later life. Creating value, improving health outcomes, and driving business growth requires targeted consumer segmentation aligned with a broad spectrum of longevity-led solutions and a holistic ecosystem of life-stage needs.

China’s strategic engagement with Southeast Asia (SEA), rooted in historical ties, has intensified under the Belt and Road Initiative. As SEA emerges as a growth hub for Chinese exports, Chinese firms are capitalising on rising consumer demand and favourable demographics. With shifting brand perceptions, Chinese companies are gaining traction in sectors like appliances, beauty, and consumer foodservice.. Success hinges on localisation, market intelligence, and strategic partnerships.

Dairy products and alternatives is set to grow over the forecast period, driven by demand for health benefits and value for money options. Rising global prices are making consumers more cost-sensitive, boosting discounters. E-commerce is growing rapidly, supported by improved cold chain logistics. Retailers are also expanding private label to meet demand for affordable, quality dairy alternatives.

GLP-1 usage is going to rise considerably across the world in the coming years, confronting food and beverages with both challenges and opportunities. The pressure on volumes is going to be considerable, but changing needs of GLP-1 users will at the same time boost demand in many categories.

This report identifies key long-term megatrends shaping consumer behaviour in Latin America. Technological advancements and wider internet access drive digital living, offering solutions to regional challenges. Better access to financial services fuels e-commerce and s-commerce growth. Inflation and changing household dynamics are driving consumers to focus on saving time and money, while also prioritising their overall wellbeing in the face of economic and geopolitical uncertainty.

Amid elevated prices and a stronger consumer focus on affordability, a more value favourable retail environment is driving the growth of private label packaged foods across Latin America. Retailers are expanding assortments, better understanding consumer needs, and partnering with quality suppliers. This report explores how private label manufacturers and retailers are competing in this evolving market, focusing on key categories, regional trends, and strategic marketing initiatives.

Significant shifts in US policies on tariffs, taxation, spending, regulation, migration, AI/tech, and energy are expected to impact the global economy and key industries like food and drinks, health and beauty, home and tech, travel, and automotive. Trump's policies can undermine global economic growth, affect consumer sentiment, risk higher prices, and disrupt production and distribution network. However, some opportunities will arise as the global supply chain rewires and consumers adapt.

Consumers continue to be more mindful of their snack purchases - leveraging different channels, categories, and brands to find a fitting deal. And as manufacturers rise to deliver more quality affordable offerings, a great deal of market volatilities (eg tariffs, regulations) create challenges that are best tackled with long-term, positively impactful investments. A greater degree of flexibility, consumer centricity and relentless rooting in value remain crucial to sustain a path of growth.

Groupe Danone continues to be the leading company in the global dairy products and alternatives market, with a particular focus on yoghurt and milk formula. Although it has been losing a little of its global retail value share in recent years, like all top companies it is focusing on innovations around healthy eating to better respond to consumers’ evolving demands, including an emphasis on high-protein products as well as those fortified with nutrients promoting gut health.

By 2029, Asia Pacific will host 56% of the global population aged 65+, representing a trillion-dollar opportunity. This report provides a critical framework to understand, develop and address the unmet needs of this rapidly growing demographic. Leveraging Euromonitor's Inclusivity - Empowerment - Indulgence framework, companies that act now will secure future growth and maintain relevance in a shifting consumer landscape.

Digital Living, Convenience, Pursuit of Value and Sustainable Living are key megatrends in Western Europe, shaped by technological advancements, demographic changes and shifting consumer values. Demand for multifunctional products is driving brands to simplify and optimise. Despite privacy concerns, AI-driven personalisation is gaining acceptance. Value perceptions are shifting toward functionality and affordability, while sustainability continues to influence purchasing choices.

Inhalation - one of the most common modes of consumption globally - is undergoing a rapid transformation. This report assesses the significant risks for those companies who fail to address that change and the huge opportunities for those who can leverage science, technology and new substance frontiers to reimagine inhalation’s role in future societies.

As investment and attention shifts towards GenAI, companies of all types must evaluate potential opportunities associated with this technology. Given its ability to go a step further than AI to create something new, it is viewed as being incredibly powerful. This report explores opportunities and challenges across common use cases such as marketing, product development, the customer journey, customer service and the supply chain.

Cell-cultured meat is lauded by some as a potential solution to world hunger without the damage of animal farming. It is attacked by others as unnatural and unnecessary with sky-high costs. Some markets are lining up to ban it, while some are throwing investment behind it. Yet the key part of potential success is whether consumers will embrace it as part of their diets when (or if) it hits the shelves. Thus, this report examines the simple question: “Will people eat cell-cultured meat?”

Consumers have been living through a difficult period in Western Europe in recent years, with inflation hitting unprecedented levels in some countries, following fast on the heels of the upheavals caused in the region by the pandemic. In addition, baby food is struggling for growth in a number of countries given the low or even falling birth rates. While dairy products are moving through a mixed landscape performance-wise, plant-based dairy has at least generally maintained its dynamism.

While sales of dairy products and alternatives have continued to grow in real value terms in Latin America in recent years, they have been declining in volume terms, given the difficult economic backdrop, including high inflation, in a number of countries in the region. Along with labelling regulations, introduced to highlight products high in fat, sugar or salt, changing consumer trends will likely increasingly favour healthier variants of staples like milk and cheese.

Declining sales in China and generally weak performances in Japan have been negatively impacting the dairy products and alternatives market in the overall region in recent years. A mature market, low birth rate and high inflation have been undermining the Japanese performance, with low consumer confidence and a falling birth rate hitting sales in China. However, growth in India and Indonesia is expected to ensure that the overall regional performance will be a positive one in the coming years.

The dairy products and alternatives market in the Middle East and Africa shows a striking contrast. Amidst rising inflation, many consumers prioritise value for money, while those with higher disposable incomes increasingly seek healthier options. This trend is expected to drive new product innovations, focusing on organic, fortified, high protein and gut health.

This report provides a comprehensive analysis of the dairy products and alternatives industry, focusing on key players, their strategies and the prevailing trends shaping the market. It examines the competitive landscape, highlighting how major companies are navigating challenges and leveraging opportunities to maintain and grow their market share. The report also offers an outlook on the future of the dairy industry, considering potential developments and market dynamics.

With one billion more people globally by 2040 and growing sustainability challenges, diversification in food ingredients has become key. Food businesses need to address deepening nutritional imbalances with more varied, nutrient-dense, plant-based ingredients, and deliver gut-organ health benefits. Upstream, more local, climate-smart crops and food bioengineering must be sought, while working with policymakers. The future is less about meat, corn or cocoa and more about millets, fungi and algae.

Sales of dairy products and alternatives are expected to remain high in India in 2024, as milk remains one of the key animal sources of protein in the country, including for vegetarians. Despite the already high base, solid growth is anticipated in both retail and foodservice volumes in this year, whilst dynamic double-digit growth is expected in retail current value terms, with increases across all categories by all measures. Consumers have continued to shift to packaged products, which is set

Category-, occasion- and substance-agnostic consumers are focusing ever more consciously on the desired outcome of their consumption behaviour, representing a step change in purchasing motivators that makes it vital for brands, retailers and their supply chain partners to understand, decode and quantify the need states landscape.

FrieslandCampina has achieved sustained value growth despite challenging economic conditions in the dairy landscape, showcasing resilience through innovative initiatives across its streamlined business groups. Drinking milk and yoghurt have performed strongly, driven by a surge in general wellness and everyday nutrition. The company remains dedicated to strategic investments in its robust brand portfolio and is focused on enhancing its value proposition to maintain market share.

While product value for consumers across Asia Pacific was traditionally defined by price, quality and quantity, a broader concept of value is emerging reflecting a blend of financial and emotional considerations that shape purchasing choices. By understanding how consumers in Asia Pacific are spending wiser, companies will be able to strategize through innovation and marketing, in order to win consumers and maximize profits.