seoul
Korean, English
Chloe is a multi-industry analyst who works in Euromonitor's research team in Seoul, providing analysis on the dynamic and commercially-significant South Korean market.
Chloe provides insight across consumer and industry trends, covering a range of industries, such as fashion and pet care. Prior to joining Euromonitor International, Chloe worked in banking as a Global Trade and Receivables Finance Department Analyst, where she examined trade documents and worked closely with the Bank of Korea.
This article will unpack the trends, consumer preferences and dynamic innovations shaping the future of the fragrance industry. Whether you’re a perfume enthusiast, an industry professional, or simply someone who loves their daily spritz, you’ll gain a fresh understanding of where fragrance is headed.
In 2024, US beauty and personal care e-commerce sales increased by of 16%. The share of beauty and personal care sales taking place online also increased, from 35% to 39%. Within this expanding digital landscape, Amazon further solidified its dominance, 47% market share in 2024, an increase from 44% in 2023. Meanwhile, Sephora, the second-argest online retailer for beauty and personal care in the US, experienced a slight market share dip from 10% in 2023 to 9% in 2024 despite growing value sales.
in-cosmetics Korea draws professionals from the personal care industry across South Korea and internationally, offering a dynamic platform for innovation.