seoul
Korean, English
Chloe is a multi-industry analyst who works in Euromonitor's research team in Seoul, providing analysis on the dynamic and commercially-significant South Korean market.
Chloe provides insight across consumer and industry trends, covering a range of industries, such as fashion and pet care. Prior to joining Euromonitor International, Chloe worked in banking as a Global Trade and Receivables Finance Department Analyst, where she examined trade documents and worked closely with the Bank of Korea.
In 2024, US beauty and personal care e-commerce sales increased by of 16%. The share of beauty and personal care sales taking place online also increased, from 35% to 39%. Within this expanding digital landscape, Amazon further solidified its dominance, 47% market share in 2024, an increase from 44% in 2023. Meanwhile, Sephora, the second-argest online retailer for beauty and personal care in the US, experienced a slight market share dip from 10% in 2023 to 9% in 2024 despite growing value sales.
in-cosmetics Korea draws professionals from the personal care industry across South Korea and internationally, offering a dynamic platform for innovation.
As beauty consumers become more budget-conscious, they are seeking smarter, value-driven purchases, favouring brands that offer quality and clinical efficacy at accessible prices.