Dorothy Calba Senior Analyst
chicago
English
About Dorothy
In her role as Senior Analyst, Dorothy leads consumer foodservice research for North America and also works with consumer foodservice clients throughout the Americas. She also has a keen interest in sports research and analysis.
Expertise
Dorothy's research focus is in services, primarily consumer foodservice and sports, and extending to travel. Dorothy has spent several years researching these industries in Mexico and now brings that expertise to her North American research to provide a comprehensive regional view. Prior to Euromonitor, Dorothy received a bachelor's degree in Political Science and International Relations from Northwestern University. She has worked with Euromonitor since 2020.
Recently Published Work
Women’s Sportswear: The Big Winner of Paris 2024 Olympics?
Suzi Gardner
For the first time ever, the Paris 2024 Olympic Games will feature an equal number of female and male athletes, which is expected to increase fan interest and opportunities for women and girls to participate in sports. In recent years, women’s professional sports fandom and women’s participation in athletics have been on the rise, leading to opportunities for sportswear brands to appeal to women’s sports fans and female athletes alike through sponsorships, product launches and event activations.
How Physio Brands Can Score Big from Women’s Football
Dorothy Calba
In an exclusive commentary for Gulf Physio, Senior Research Analyst, Dorothy Calba, shares her insights on the role the expansion of women’s football and women’s sports more broadly can play in the physio and sports equipment space.
Why Brands are Seeing Value in Women's Football Sponsorship
Dorothy Calba
With the 2023 FIFA Women's World Cup kicking off on 20 July, there is a lot of buzz about the current and future advancements in women’s football. Attendance and fan engagement continue to increase, and sponsors are taking notice of the opportunities this provides them.