Emil Fazira Insights Manager, Food Asia
singapore
English, Malay
About Emil
Emil is responsible for food research insight across Asia Pacific, working with local analysts and commercial teams in bringing thought leadership and industry knowledge to clients.
Expertise
Emil has experience guiding clients through disruptors like ghost kitchens and plant-based alternatives via workshops, presentations and conferences. Emil has conducted market research across various industries and markets. She has been quoted widely in print and has featured in media such as Reuters and Channel News Asia.
Recently Published Work
Three Value Strategies to Drive Growth of Snacking in Asia
Emil Fazira
Spending on food in Asia is set to go up despite how easy it is for consumers to trade down to more affordable food options. Brands (both manufacturers and restaurateurs) must show how good quality, unique experiences and, most importantly, joy and satisfaction can come at a reasonable price.
The Potential of Probiotics in Naturally Functional Food in Asia
Emil Fazira
Naturally functional benefits in food have long been linked to herbal ingredients and traditional cuisine in Asia, often rooted in fermented foods. As studies have shown that fermented foods are the most common natural source of probiotic strains of lactic acid bacteria (LAB), this has helped to raise the reputation of these foods and consumer familiarity with probiotics and their benefits has grown across Asia.
Southeast Asia Holds Growth Potential for Chinese Food Firms
Emil Fazira
The Chinese food industry’s sales totalled USD328.7 billion in 2023, a whopping 40% of the Asia Pacific region’s total. This was particularly buoyed by staple foods which in China grew by a 5% CAGR in retail value sales terms between 2018 and 2023. Dairy products and alternatives sales are a contrast, where China is losing share of Asia Pacific’s, albeit gradually: slipping from 52% in 2018 to 48% in 2023.