Emil Fazira Insights Manager, Food Asia
singapore
English, Malay
About Emil
Emil is responsible for food research insight across Asia Pacific, working with local analysts and commercial teams in bringing thought leadership and industry knowledge to clients.
Expertise
Emil has experience guiding clients through disruptors like ghost kitchens and plant-based alternatives via workshops, presentations and conferences. Emil has conducted market research across various industries and markets. She has been quoted widely in print and has featured in media such as Reuters and Channel News Asia.
Recently Published Work
零食不能停，包装越小越赚钱？
Emil Fazira
在亚洲，尽管消费降级，大家倾向买低价食品，但在食品上的整体支出仍将上升。品牌、制造商和餐厅经营者更需要在合理的价格内提供优质、独特的体验，为消费者带来快乐和满足感。 产品价格的上涨促进了亚太地区包装食品销售额的整体增长——从 2018 年至 2023 年的 2.5%（按实际价值计算）增至 2023 年至 2028 年的 2.6%（按年复合增长率计算），也正因如此，品牌须更好地向消费者展示其产品的价值，来培养消费者的日常消费习惯和推动合理的冲动性购买。
Consumer Foodservice Growth in Asia Pacific
Emil Fazira
Join Emil Fazira, Insights Manager at Euromonitor International, specialising in food research and insights across Asia, as she discusses the factors at play behind Asia Pacific’s foodservice industry hitting its highest growth since the pandemic.
Three Value Strategies to Drive Growth of Snacking in Asia
Emil Fazira
Spending on food in Asia is set to go up despite how easy it is for consumers to trade down to more affordable food options. Brands (both manufacturers and restaurateurs) must show how good quality, unique experiences and, most importantly, joy and satisfaction can come at a reasonable price.