Fatima Linares Head of Home and Fashion Insights
chicago
Spanish, Castilian, English
About Fatima
In her role as Head of Home and Fashion Insights, Fatima works with a team of Industry Managers aiming to expand our engagement, supporting on renewals and upsell opportunities. She provides active input into relevant consulting projects and is responsible for creating strategic cross-industry content.
Expertise
Fatima advises clients across industries on trends shaping the home and fashion industries. From macro trends to consumer insights, she has a strategic understanding of the opportunities and challenges companies in home and fashion face. She has a special interest in sustainability and consumer behaviour and habits. Before joining Euromonitor, Fatima worked in several companies across fmcg industries, including food, beverages, home care, tissue and hygiene, beauty and personal care, in marketing and commercial roles. She has over 20 years of managerial experience, overseeing teams of up to 80 individuals.
Recently Published Work
“她运动”风靡，撑起体育消费半边天
Fatima Linares
国际足联女子世界杯和美国女子职业篮球联赛（WNBA）等备受瞩目的赛事吸引的观众人数不断攀升，同时媒体报道和社交媒体的曝光度也在扩大。人们对女性体育运动的兴趣大增，促进了女性运动服装的销售，在过去五年中，这些产品的表现优于男性运动服装（2018-2023 年的年均复合增长率分别为 5%和 3%）。尽管表现较好，但体育界的性别差距依然存在，这为那些希望投资这一不断扩大的细分市场的人提供了机会。
Growth Opportunities in the Transformed Women’s Sportswear Segment
Fatima Linares
High-profile events such as the FIFA Women's World Cup and WNBA games have significantly increased viewership, alongside expanded media coverage and social media visibility. The heightened interest in women’s sports has fuelled sales of women’s sportswear and these products outperformed men’s over the last five years. Despite the better performance, gender gaps persist in the sports world, offering opportunities for those who want to invest in this expanding segment.
How Does Fashion Retail Look in Latin America Post-Pandemic?
Fatima Linares
Despite the challenges faced since the pandemic, the Latin American fashion industry has proven to be resilient. By 2022, sales had surpassed 2019 levels, both in dollar and unit terms. The pandemic brought retail shifts to the regional industry benefiting retail e-commerce the most: this channel’s share jumped from 5% in 2019 to 14% in 2023. However, physical stores are still appealing to consumers in the region, forcing brands to carefully think their omnichannel strategies.