Fatima Linares Industry Manager - Fashion
chicago
Spanish, Castilian, English
About Fatima
In her role as Insight Manager for Fashion (Americas), Fatima works with a defined client list with sales partners, aiming to expand our engagement, supporting on renewals and upsell opportunities. She provides active input into relevant consulting projects and is responsible for creating strategic cross-industry content with a regional focus.
Expertise
Fatima advises clients across industries on trends shaping the fashion industries. From macro trends to consumer insights, she has a strategic understanding of the opportunities and challenges companies in apparel and footwear and personal accessories face. She has a special interest in sustainability and consumer behaviour and habits. Before joining Euromonitor, Fatima worked in several companies across fmcg industries, including food, beverages, home care, tissue and hygiene, beauty and personal care, in marketing and commercial roles. She has over 20 years of managerial experience, overseeing teams of up to 80 individuals.
Recently Published Work
Growth Opportunities in the Transformed Women’s Sportswear Segment
Fatima Linares
High-profile events such as the FIFA Women's World Cup and WNBA games have significantly increased viewership, alongside expanded media coverage and social media visibility. The heightened interest in women’s sports has fuelled sales of women’s sportswear and these products outperformed men’s over the last five years. Despite the better performance, gender gaps persist in the sports world, offering opportunities for those who want to invest in this expanding segment.
How Does Fashion Retail Look in Latin America Post-Pandemic?
Fatima Linares
Despite the challenges faced since the pandemic, the Latin American fashion industry has proven to be resilient. By 2022, sales had surpassed 2019 levels, both in dollar and unit terms. The pandemic brought retail shifts to the regional industry benefiting retail e-commerce the most: this channel’s share jumped from 5% in 2019 to 14% in 2023. However, physical stores are still appealing to consumers in the region, forcing brands to carefully think their omnichannel strategies.
Top Trends Shaping Personal Accessories in 2024 and Beyond
Fatima Linares
After moderate growth in 2022, global sales of personal accessories grew more strongly in 2023; however, geopolitical issues, the cost-of-living crisis and China’s slow recovery suggest a challenging macro environment, pushing brands to navigate into uncharted waters once again in 2024.