Icey Huang Research Analyst
sydney
Chinese, English
About Icey
Icey is a Research Analyst based in Euromonitor’s Sydney office.
Icey is the go-to person for research, market intelligence and consumer trends in the home and tech, food and drink, and beauty and fashion industries in Australia and New Zealand. With a wealth of cross-industry research experience, she specialises in analysing regional megatrends, offering expert insights into consumer behaviour and e-commerce product assortment analysis. Before joining Euromonitor, Icey built extensive experience in market consulting with a specialisation in the Chinese market. She has expertise in social listening projects, analysing consumer sentiment and trends. She has played a pivotal role in brand audits for prominent beauty and fashion brands, honing her skills in semantic analysis of qualitative data from social media and focus groups.
Related to Consumer Appliances
Emerging Brands Disrupt Consumer Electronics: Lessons from India for Other Emerging Markets
Loo Wee Teck
New Indian brands like Noise and Fire-Boltt dominate consumer electronics in India with affordable but feature-rich products. This trend of affordable indulgence is reshaping consumer behaviour, with India's TWS earbuds and activity wearables market projected to reach USD8.2 billion by 2029.
Megatrends: Quantifying Digital Living
Tim Chuah
Digital Living is among the largest megatrends driving consumer behaviour, second behind only Convenience. To quantify the impact of Digital Living and other megatrends on consumers, Euromonitor International has created a quantification model to assess the impact of these long-term trends.
Top Three Trends in Households
Euromonitor International
Households are undergoing significant transformations globally, influenced by the shifts in demographics, economics, and technology. With ageing populations and smaller household sizes becoming more prevalent, there is growing demand for personalised products and services that cater to individual needs. Consumers are particularly interested in devices and appliances that enhance connectivity and offer convenience in their daily lives, reflecting a broader trend towards customisation and efficiency in consumer preferences.