Icey Huang Research Analyst
sydney
Chinese, English
About Icey
Icey is a Research Analyst based in Euromonitor’s Sydney office.
Expertise
Icey is the go-to person for research, market intelligence and consumer trends in the home and tech, food and drink, and beauty and fashion industries in Australia and New Zealand. With a wealth of cross-industry research experience, she specialises in analysing regional megatrends, offering expert insights into consumer behaviour and e-commerce product assortment analysis. Before joining Euromonitor, Icey built extensive experience in market consulting with a specialisation in the Chinese market. She has expertise in social listening projects, analysing consumer sentiment and trends. She has played a pivotal role in brand audits for prominent beauty and fashion brands, honing her skills in semantic analysis of qualitative data from social media and focus groups.
Recently Published Work
Megatrends: Quantifying Wellness and Experience More in the Australian Beauty Market
Icey Huang
In Australia's beauty and personal care market, the Experience More and Wellness megatrends are shaping market dynamics. Consumers are now increasingly prioritising holistic wellbeing, driving demand for products that promote overall health and self-care. This convergence of wellness-focused products and experiential innovation is fostering a dynamic, growth-orientated market in Australia's beauty and personal care industry.
Infant Nutrition: Feeding the Future 2024
Icey Huang
The 5th Feeding the Future conference will be held on 21 – 23 October 2024 in Sydney, Australia. The Conference will be held right on Darling Harbour at Dockside Venue with the Gala Dinner on the evening of the 22nd to be held across the harbour at Doltone House, Darling Island.
Understanding the Pursuit of Value Megatrend in the Australian Beauty Market
Icey Huang
Despite navigating through the post-pandemic landscape and grappling with persistent high inflation and economic challenges, the Australian beauty and personal care market remains resilient and vibrant. Key factors such as affordability, efficacy, holistic health and wellness, and purposeful purchasing continue to drive market development. This article examines how brands and retailers are responding to these trends.