Market Research Minute: How to Be a Disruptive Brand
22 Feb 22How do brands disrupt a market? This episode of Market Research Minute goes through what it means to disrupt, which brands can disrupt and how brands within insurgent, local and multi-national groups create change.
Euromonitor International
Tailoring Our Insights to Your Strategic Goals: Introducing Passport Plus
10 Nov 21Passport Plus is a new service from Euromonitor International that connects you directly to our experts for tailored thought leadership and help with answering your questions through the lens of your business.
Zandi Brehmer
Current and Future Drivers of Asia Pacific Consumer Markets
18 Oct 21Radhika Singal, Consultant of Euromonitor International explains 5 current and future themes that are driving consumer markets in the Asia Pacific region. Knowing these trends and the strategies businesses should invest in the post-pandemic world is important in order to stay relevant and to create future resilience.
Radhika Singal
ペットフード業界における競合他社のポジショニング追跡
21 Sep 21世界には、ドッグフードだけで3億以上のSKUが存在します。市場規模、チャネル、ブランドシェアといったデータは分析に欠かせない重要な情報ですが、更にこれらをSKUデータと組み合わせることで、例えば犬のサイズごとにポジショニングされたドッグフード商品ごとの棚占有率やブランドシェアを推定することができます。
Euromonitor International
競合他社に対する自社ボタニカル製品のポートフォリオ評価
21 Sep 21ユーロモニター・インターナショナルが提供するオンラインSKU追跡ツール「Via」は、SKUデータを活用することで、例えば「ボタニカル（植物由来）」といった特徴を持つ商品の品揃えと、それらが全ヘアケア商品に占める割合を把握できるだけでなく、商品特徴ごとの市場規模を推計することもできます。
Euromonitor International
Join the Conversation: How Our Clients Inform Our Research
17 Sep 21Euromonitor International creates customised solutions, tailored to our clients' needs. To do that, we believe we create the greatest value when we work together, partner with our clients and move beyond just the simple provision of data to better interpret what our research means for you.
Euromonitor International
カテゴリープランニングに役立つリテーラーの棚占有率測定
17 Sep 21自社商品を販売するリテーラーを選定するために、どのようにオムニチャネル上における棚占有率やブランドシェアを測定すべきでしょうか？ユーロモニター・インターナショナルは、様々なブランドが存在する洗濯洗剤カテゴリーを例にとり、オンラインで売られているSKUのデータと同商品カテゴリーの市場規模、ブランドおよびチャネルのシェアを組み合わせて、リテーラーごとの棚占有率とブランドシェアを測定する方法を紹介します。
Euromonitor International
Key Topics for the Upcoming Year in Drinks, Nicotine and Cannabis
12 Aug 21Companies across drinks, nicotine and cannabis are attempting to reimagine social occasions during recovery from the global pandemic, while their consumers are striving to manage and improve their sense of wellbeing by taking a more mindful approach…
Howard Telford
Key Topics for the Upcoming Year in Food and Ingredients
9 Aug 21This video introduces the biggest trends in the global food market. The COVID-19 pandemic led consumers to refocus on mindful eating and plant-based proteins, with a renewed focus on mental health, immune support, functionality and sustainability.…
Jared Koerten
Key Topics for the Upcoming Year in Retailing, Travel and Foodservice
4 Aug 21This video explores three key topics: the Evolution of Physical Space in Retail and Hospitality, The Future of Commerce, and The Era of Food on Demand. All three sit at the crossroads of the physical and digital worlds, with a combination of massive,…
Euromonitor International
Key Topics for the Upcoming Year in Economies and Consumers
12 Jul 21For the year ahead, Euromonitor has identified three topics that will be the focus areas of our research into economies and consumers. These are: The World Beyond the Pandemic, Digital Transformation in Economies and Consumers, and From…
An Hodgson
The Caffeine Paradox
8 Jul 21Stress, anxiety and insomnia are rising as health concerns, yet consumers are drinking more and more caffeine on a daily basis. Matthew Barry, Senior Consultant for Drinks and Tobacco, calls this the "caffeine paradox".
Matthew Barry
The Rise of Digital Payments in Latin America
25 Jun 21The growing young population in Latin America has fostered the use of technology, but digital payments are slow to catch on in the region. However, there have been several coordinated recent efforts to bring digital payments into the mainstream. How…
Euromonitor International
The Upcoming Year in Focus at Euromonitor International
9 Jun 21Euromonitor International introduces 18 topics that will be the focus areas of our research in the year ahead. Learn more about our process and what the list is in this exclusive video, and make sure to stay updated with topics and news as we send…
Euromonitor International
European Pet Care Companies Offering Sustainability
4 Jun 21European pet care brands use a wide variety of innovative approaches to achieve sustainable outcomes, but pet owners are becoming wary of potential 'greenwashing' - or using misleading information to seem more environmentally friendly. Instead,…
Aleksandras Bacevicius
The Growing Importance of Sustainability in European Pet Care
26 May 21Despite the recent market disruptions caused by the COVID-19 pandemic, sustainability in pet care is staying as relevant as ever before, proving to be the frontier for innovation in Europe. This past year, French company Hamiform launched Detox, a…
Aleksandras Bacevicius
The Importance of Local Production in Packaged Food
26 Apr 21The importance of local production claims in packaged food is gaining ground since the onset of COVID-19. Consumers are looking for products that are authentic, traditional and domestic - and companies are responding to this in a variety of ways. In…
David Ingemar Hedin
Meat Alternatives Evolving in the European Food Market
22 Apr 21Concerns about the environment and sustainability have produced an opportunity for food players in Europe to develop alternatives to meat for consumers. For instance, retailer ICA in Sweden has launched Svill, a pickled herring alternative developed…
David Ingemar Hedin