Kayla Villena Global Insight Manager: Beauty and Personal Care
chicago
English, Tagalog
I am fortunate to lead Euromonitor's narrative on beauty and personal care and advise passionate clients on strategic and tactical opportunities, but also to engage in such a fun and lively industry, that celebrates people's identities and can be an instrument for positive change.
About Kayla
Kayla’s expertise is in interpreting market data, consumer behaviour and trends to identify strategic opportunities, highlight potential challenges, and forecast the business environment for clients up and down the beauty and personal care supply chain throughout the Americas, EMEA, and Asia Pacific regions. She guides clients to a better understanding of market dynamics and informed decision-making by cross-analysing the impact of other variables, such as pricing and sustainability, and of connected industries, like retailing, packaging and ingredients, on beauty.
Expertise
Kayla is a notable figure in the field of beauty and personal care market research. She overseas global market insights of the beauty and personal care industry for Euromonitor International. Kayla is a regular contributor to COSSMA, Beauty Packaging, and Global Cosmetics Industry. She has spoken at industry conferences including Cosmoprof, MakeUp in New York, and INNOCOS. She has been quoted in Vogue Business, Business of Fashion, and The Wall Street Journal, among others. Before her current position, Kayla was a project manager and in-country analyst for Euromonitor's Consulting division for six years.
Recently Published Work
Top Three Beauty Innovation Trends
18 Oct 24Euromonitor International identified three key innovation trends in beauty and personal care in 2024, utilising the new Passport Innovation portal—an AI-powered platform that measures the incidence of new brand and sub-brand launches at online retailers across 54 FMCG categories and 32 countries. Innovation in curly hair care, proactive skin care, and multifunctional sun care are helping drive product launches and trends in the beauty and personal care market.
Kayla Villena
Top Trends Shaping the Beauty and Personal Care Industry in 2024
9 Jul 24The beauty and personal care industry outperformed expectations for 2023, driven by both mass and premium segments, steady growth in key beauty-centric categories, premiumisation in personal care categories, and growing consumer confidence. Euromonitor International takes a deeper look at four key trends that are adding value for consumers and impacting beauty consumption.
Kayla Villena
MakeUp in NewYork 2023
20 September 2023 12:30 ATAs a Glo.cal* business facilitator, MakeUp in NewYork orchestrates a professional and convivial event connecting the most innovative and talented cosmetic suppliers with the most successful skincare and make-up brands, in the heart an American beauty industry’s hub: New York!
Kayla Villena