Mikaely Correa Research Analyst
são paulo
English, Spanish, Castilian, Portuguese, French
About Mikaely
Mikaely Correa is a Research Analyst based in São Paulo, Brazil, where she works on industries relating to services and payments.
Expertise
Prior to her current role in services and payments, Mikaely focused on food and nutrition at Euromonitor, working on projects covering snacks, dairy and alternatives, cooking ingredients and meals, staple foods and fresh food and pet care. Her work now centres on consumer fooodservice, travel and tourism and consumer finance. Mikaely's diverse background includes Intellectual Property advising, tech industry experience, and the development of customised market research at the Brazil-Canada Chamber of Commerce, where she improved her analytical skills and provided shrewd insights to business leaders.
Related to Industries
Loyalty Under Pressure: Navigating Economic Volatility, Tariffs and Consumer Fatigue
30 Jun 25As global economic conditions tighten and consumer behaviour shifts, loyalty programmes across regions are being reimagined to stay relevant and resilient.
Nadejda Popova
Money20/20 Europe: Key Takeaways on Payments Trends in 2025
27 Jun 25Euromonitor attended Money20/20 Europe in Amsterdam, the Netherlands on 3-5 June, 2025. This large-scale conference featured many insightful discussions and bold claims from industry leaders. This article provides a summary of key takeaways from the conference.
Ivan Khoruzhyy
The Growth of Illicit E-Vapour in Latin America: Case Studies from Brazil, Colombia and Mexico
27 Jun 25E-vapour products have become a topic of growing debate in key Latin American markets. Brazil and Mexico have experienced different market evolutions over the past few years. Mexico used to have a legal e-vapour market without proper regulation, while Brazil has banned products since 2009. As of 2025, both countries have banned the distribution and sales of e-vapour products, driving the illicit trade. In contrast, Colombia regulated products in 2024, driving the legal market in the region, but still has a mix of legal and illicit products.
Victor Cardoso