chicago
English
Nina is a Research Analyst based in the company's Chicago office. She works across a wide range of industries, building on her extensive experience working in the company's Consulting department, prior to her current focus on research and data analysis.
Nina has been involved in a variety of projects across the business, from vaping in Canada to retail across categories in the US. She has explored research across industries. Notable industry experience includes retail channels and travel. Nina graduated Skidmore College in 2022 and has applied her studies of Business and Management and Anthropology in her work in market research. She consistently looks for the intersections of business in culture to advise insights.
Traditional toy sales remain strong amid economic uncertainty, driven by adult consumers or “kidults” seeking nostalgia, comfort, and self-expression. As demographics shift, kidults are reshaping the toy industry, turning play into a meaningful, collectible experience.
What’s the potential impact of Trump’s policies across industries and economies? Stream this webinar to examine four major concerns right now: tariffs, migration, deregulation and consumer demand.
The toy industry is at a critical juncture, with traditional toy sales projected to see a CAGR of just 1%. To thrive, companies must innovate by embracing digitalisation, experiential play, and new business models. These strategies will help capture new revenue streams, enhance consumer engagement, and ensure sustainable growth in a dynamic market.